Middle & East TN Content Writer

Compose.ly•Austin, TX

10d

About The Position

Support the expansion of the client’s flagship brand by producing structured, research-driven Middle and East TN city landing pages and neighborhood content that guides users through the “living in” and “moving to” journey, with future expansion into travel-focused content. This writer needs to be a local to Middle or East TN. The selected writer will produce highly structured, thorough, SEO-aligned content that provides comprehensive city landing page overviews with compelling quality of life reasons to consider relocating to the city, produces bucket-list-style “Things to Do” landing pages, develops “Best Neighborhoods” list-style landing pages, and creates individual neighborhood deep dives articles. The ideal writer understands structured content development (outline-driven writing), search intent, and fact-checking best practices. They must be capable of producing content that requires minimal editorial revision. Content should focus on the positive attributes of a place while maintaining third-party neutrality, particularly important given downstream real estate monetization opportunities. Neighborhood content should avoid “steering,” a heavily regulated real estate specific term. Any geographic data points should originate from the client's data set. Engagement Type: Articles: 40 Articles Located in Middle or East TN.

Requirements

Strong background in structured/outline-driven writing
Experience in destination, travel, relocation, or lifestyle content
SEO strategy and search intent expertise
Strong research and fact-checking methodology
Ability to distinguish evergreen institutions from short-term trends
Familiarity with AI-assisted research tools (hybrid workflow acceptable)
Ability to write with minimal editorial oversight
Experience writing high-engagement long-form content
Must be based in or have strong local familiarity with Middle or East Tennessee

Nice To Haves

Experience developing content funnels
Familiarity with real estate or relocation-related content ecosystems
Experience incorporating quoted sources/interviews

Responsibilities

Develop structured outlines prior to drafting
Write comprehensive city landing pages optimized for keywords: Living In and Moving To
Produce “Best Neighborhoods” overview articles
Write individual deep-dive neighborhood profiles
Create evergreen “must-do” bucket list content
Conduct traditional and AI-assisted research
Cross-reference local publications, reviews, and established sources
Fact-check all data thoroughly
Identify enduring attractions vs. temporary trends
Ensure content depth supports strong engagement time
Incorporate SEO best practices and search-intent alignment
Maintain third-party editorial neutrality (no realtor influence)
Participate in strategy discussions as needed
Conduct short interview for local quotes