Austin City Content Writer

Compose.lyAustin, TX

About The Position

Support the expansion of the client’s flagship brand by producing structured, research-driven Austin, TX city landing pages and neighborhood content that guides users through the “living in” and “moving to” journey, with future expansion into travel-focused content. This writer needs to be a local to Austin, TX. The selected writer will produce highly structured, thorough, SEO-aligned content that provides comprehensive city landing page overviews with compelling quality of life reasons to consider relocating to the city, produces bucket-list-style “Things to Do” landing pages, develops “Best Neighborhoods” list-style landing pages, and creates individual neighborhood deep dives articles. The ideal writer understands structured content development (outline-driven writing), search intent, and fact-checking best practices. They must be capable of producing content that requires minimal editorial revision. Content should focus on the positive attributes of a place while maintaining third-party neutrality, particularly important given downstream real estate monetization opportunities. Neighborhood content should avoid “steering,” a heavily regulated real estate specific term. Any geographic data points should originate from the client's data set. This role involves writing approximately 40 articles located in Austin, TX.

Requirements

  • Strong background in structured/outline-driven writing
  • Experience in destination, travel, relocation, or lifestyle content
  • SEO strategy and search intent expertise
  • Strong research and fact-checking methodology
  • Ability to distinguish evergreen institutions from short-term trends
  • Familiarity with AI-assisted research tools (hybrid workflow acceptable)
  • Ability to write with minimal editorial oversight
  • Experience writing high-engagement long-form content
  • Must be a local to Austin, TX

Nice To Haves

  • Experience developing content funnels
  • Familiarity with real estate or relocation-related content ecosystems
  • Experience incorporating quoted sources/interviews

Responsibilities

  • Develop structured outlines prior to drafting
  • Write comprehensive city landing pages optimized for keywords: Living In and Moving To
  • Produce “Best Neighborhoods” overview articles
  • Write individual deep-dive neighborhood profiles
  • Create evergreen “must-do” bucket list content
  • Conduct traditional and AI-assisted research
  • Cross-reference local publications, reviews, and established sources
  • Fact-check all data thoroughly
  • Identify enduring attractions vs. temporary trends
  • Ensure content depth supports strong engagement time
  • Incorporate SEO best practices and search-intent alignment
  • Maintain third-party editorial neutrality (no realtor influence)
  • Participate in strategy discussions as needed
  • Conduct short interview for local quotes
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