Content Writer / Copywriter

Pavago

8h • Remote

About The Position

Our client is seeking a Content Writer / Copywriter to create compelling, high-quality content that informs, engages, and converts. This role involves producing blog posts, landing pages, ad copy, sales collateral, and thought leadership content. The Writer ensures all outputs are on-brand, SEO-friendly, and aligned with marketing and sales objectives.

Requirements

• 2+ years professional writing or copywriting experience.
• Portfolio of content across multiple formats (blogs, web copy, ads, collateral).
• Proficiency with Microsoft Office/Google Workspace.
• Strong research and editing skills.

Nice To Haves

• Background writing for B2B SaaS, marketing agencies, or professional services.
• Familiarity with SEO tools (SEMrush, Ahrefs, Clearscope).
• Experience writing conversion-focused copy (ads, landing pages, email sequences).
• Knowledge of content management systems (WordPress, HubSpot).

Responsibilities

• Write long-form and short-form content including blogs, case studies, whitepapers, newsletters, and web pages.
• Produce copy for ads, email campaigns, and sales collateral.
• Ensure all content aligns with brand voice, style, and tone.
• Research keywords and incorporate SEO best practices into writing.
• Collaborate with SEO specialists to optimize for search intent and ranking.
• Update existing content to maintain freshness and relevance.
• Conduct in-depth research on industry topics, competitors, and trends.
• Interview subject matter experts (SMEs) for thought leadership content.
• Translate complex topics into clear, engaging copy.
• Proofread for grammar, clarity, and consistency.
• Ensure deliverables are accurate, plagiarism-free, and error-free.
• Maintain content calendars and deliver work on time.
• Work with designers, marketers, and sales teams to align copy with visuals and campaigns.
• Incorporate stakeholder feedback into revisions while maintaining brand integrity.
• Monitor content performance using Google Analytics, HubSpot, or similar tools.
• Provide recommendations to improve engagement, conversions, and SEO rankings.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed