Content Strategy & Social Media Manager

Momofuku Goods • New York, NY

1d • $90,000 - $115,000 • Hybrid

About The Position

Momofuku Goods aims to redefine the American pantry by giving home cooks restaurant-grade essentials that make cooking more fun, enjoyable, and delicious. Founded in 2020 by David Chang and the Momofuku team, Momofuku Goods carries forward the same principles that shaped our restaurants—challenging conventions and making the unfamiliar familiar. We believe in the power of food to bring people together and create more confidence, joy, and connection in the kitchen. The Content Strategy & Social Media Manager is responsible for defining what content Momofuku Goods makes, why it matters, and how it shows up across social — combining strategic thinking with hands-on creation. This role sits at the intersection of brand storytelling, performance, and execution. You’ll develop content series, formats, and narratives designed to perform on social, guide day-to-day content creation, and ensure what we publish is intentional, coherent, and grounded in how people actually consume content today. This is a hybrid role for someone who can think strategically about content systems and narratives, while also creating, testing, and iterating in real time. You’ll partner closely with the Director of Content & Social, while collaborating cross-functionally with Creative, Paid Media, eCommerce, and Brand. This role is expected to exercise independent judgment over content formats, testing priorities, and series development — not just execute briefs handed down. Salary Description: $90,000 - $115,000 annually + bonus + company stock options What's in it for you? Momofuku offers competitive pay and a comprehensive benefits package, including vision/dental/medical and gym and commuter discounts, plus more after required wait periods. We encourage our employees to grow and learn, and offer many opportunities for personal and career development.

Requirements

• 4-6+ years of experience in social content and content strategy, with hands-on responsibility for short-form video.
• Demonstrated ability to develop and evolve content series, formats, or concepts that perform on social platforms.
• Strong mobile video editing skills using tools like CapCut, Adobe Express, or comparable apps, with comfort shooting and iterating quickly.
• Deep fluency in social platform behaviors, emerging formats, and creator-led content norms.
• Strong writing skills across social copy and short-form messaging, with a clear point of view.
• Comfort interpreting performance data and translating insights into content direction and testing priorities.
• Highly organized, self-directed, and able to manage multiple workflows in a fast-paced environment.
• Collaborative, proactive, and confident exercising judgment rather than waiting for detailed direction.

Nice To Haves

• Experience working closely with Paid Media, Creative, or eCommerce teams to develop high-performing content.
• Experience briefing or collaborating with creators, influencers, or agencies.
• Working knowledge of social performance metrics and how they inform creative decisions.
• Passion for food, cooking, and culturally relevant digital storytelling.

Responsibilities

• CONTENT STRATEGY & SERIES DEVELOPMENT
• Own the development and evolution of repeatable social content series, ad concepts, and formats designed to drive performance, not just fill the calendar.
• Translate brand priorities, campaign goals, and product stories into clear content angles, narratives, and social-first concepts.
• Independently pitch fully formed content ideas, including the hook, format, and rationale for why they should perform on specific platforms, including paid.
• Partner with the Director of Content & Social to pressure-test ideas before they are briefed to Creative, creators, or agencies.
• Maintain a lightweight content roadmap that balances tentpole moments, evergreen series, and reactive cultural opportunities.
• Proactively identify opportunities to refresh, retire, or double down on content formats based on performance signals.
• SOCIAL CONTENT EXECUTION & PUBLISHING
• Guide day-to-day social content creation across Instagram, TikTok, YouTube Shorts, and Facebook, ensuring alignment with Momofuku’s voice, visual standards, and point of view.
• Oversee the development, drafting, scheduling, and QA of social posts within the weekly publishing rhythm.
• Personally capture, edit, and publish short-form social content on a regular basis, with a focus on fast, social-first video.
• Serve as a reliable in-house creator who can quickly shoot and iterate on content ideas to inform series development and creative direction.
• Maintain fluency in platform behaviors, emerging formats, creator techniques, and evolving content norms, and translate those insights into actionable direction.
• Organize and maintain content libraries, shot lists, filenames, and asset tracking to enable efficient cross-team use.
• Prepare content bundles and handoffs for Creative, Paid Media, and eCommerce teams to support amplification and distribution.
• PERFORMANCE, TESTING & OPTIMIZATION
• Analyze performance across social posts, series, and formats to surface clear learnings and next actions, not just metrics.
• Use performance insights to inform content direction, testing priorities, and format evolution.
• Partner with Paid Media to identify organic content with strong amplification potential and understand why it performs.
• Flag opportunities for lightweight A/B testing across hooks, formats, and messaging.
• COMMUNITY MANAGEMENT & CHANNEL OWNERSHIP
• Manage day-to-day community engagement across social channels.
• Respond to comments and DMs in Momofuku’s voice.
• Surface community insights, trends, and UGC opportunities.
• Shape how the brand shows up conversationally, not just visually.
• CROSS - FUNCTIONAL COLLABORATION
• Work hand-in-hand with Paid Media to ensure synergies between top-performing organic and paid content.
• Collaborate with the Influencer & Content Manager to identify emerging creators and UGC partners aligned with content strategy.
• Partner with eCommerce on PDP content, site updates, and product launch storytelling.
• Work with Creative and Brand to ensure content is accurate, on-brand, and operationally efficient.
• Collaborate with Commercial and Retail teams to fulfill content needs for key partners and storefronts.
• Serve as connective tissue between strategy, execution, and performance.

Benefits

• Momofuku offers competitive pay and a comprehensive benefits package, including vision/dental/medical and gym and commuter discounts, plus more after required wait periods.
• We encourage our employees to grow and learn, and offer many opportunities for personal and career development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed