Content Strategy Manager

Carlisle Construction Materials • Richmond, VA

14h • Remote

About The Position

As the Content Strategy Manager for
a Carlisle division, you will develop and
execute content strategies that elevate brand visibility, drive qualified
traffic, and generate high-value leads. You will engage with a variety of B2B
audiences including architects, builders, contractors, and
consultants. Collaborating closely with the Carlisle marketing team, you will
play a pivotal role in shaping integrated campaign strategies, ensuring content
initiatives align with overarching business goals and deliver measurable
results. This role is open to remote candidates or those within a commutable
distance of Carlisle, PA.

Requirements

• Self-motivated, well-organized, team player with strong communication skills and a bias for action
• Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
• Experience in the construction industry with builders, contractors and architects strongly preferred
• Knowledge of software applications including Salesforce, HubSpot, Google Analytics strongly preferred
• Strong background in Microsoft Word, Excel, and PowerPoint
• Bachelor’s degree in Marketing, Communications, Journalism, English or a related field
• In lieu of bachelor’s degree, a high school diploma with ten (10) years of comparable experience
• At least three (3) to five (5) years in content strategy, design, UX writing or closely related digital marketing roles
• Experience building content for B2B audiences

Nice To Haves

• Master’s degree in marketing, communications, journalism, English or a related field
• Familiarity with construction, building product, manufacturing, or architectural channels is a strong plus.

Responsibilities

• Developing clear and engaging content that is consistent with the company's brand image and addresses target audience needs.
• Analyzing content marketing data to identify trends and anticipate audience needs.
• Performing content audits to assess how well existing content is performing.
• Performing content gap analyses to determine what type of content is missing and what is needed.
• Develop social media strategy for assigned brands
• Develop and manage content team to support business priorities
• Creating, adjusting, and managing the editorial calendar
• Developing a solid understanding of the target audience through online and traditional market research.
• Expectation to understand, participate in, and support company COS initiatives, with focus on developing a lean mindset.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level