Content Strategy Associate

Xometry • Waltham, MA

4d • Hybrid

About The Position

At Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omnichannel growth marketing strategies.
We are seeking a Manager, Content Marketing & Strategy to lead a team of content strategists, while serving as a hands-on editorial authority and senior point of contact for mission-critical accounts, and helping shape the future of marketing through applied AI and the evolution of scalable content products and processes within our marketing organization.
This role is ideal for a leader who both enjoys building teams and being hands-on with execution when needed, elevating craft, and is comfortable going down the AI frontier rabbit holes to understand where it does and does not make sense.

Requirements

• 7–10 years of experience in content marketing or strategy, with a proven track record of delivering measurable performance improvements and presenting strategic recommendations to senior stakeholders
• Proven experience managing and developing content or marketing teams
• Bachelor’s degree in Marketing, Communications, Journalism, or related field preferred
• Strong understanding of B2B buyer journeys and marketing funnel content
• Working knowledge of SEO best practices and keyword research
• Clear, confident communication skills—especially in client-facing environments
• Ability to manage multiple accounts and deadlines simultaneously
• Experience working with content vendors or freelance writers
• Comfort using or learning AI tools for content generation, ideation, and analysis
• Demonstrated ability to innovate within content strategy, including use of AI tools for efficiency and ideation.
• Proficiency with AI content-generation platforms (GPT models, Jasper, Copy.ai, etc.)
• Strong understanding of prompt engineering concepts and foundational AI model training

Nice To Haves

• B2B and/or industrial/manufacturing industry knowledge
• Experience using SEO tools (e.g., SEMRush, Google Search Console), Data Studio reporting from Google, and/or A/B testing software
• Experience using marketing automation platform tools (e.g., HubSpot, Salesforce Account Engagement, etc.)
• Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, Asana, and/or project management

Responsibilities

• Lead, mentor, and develop a team of content strategists and editors across multiple manufacturing and industrial verticals
• Set clear standards for content quality, strategic thinking, and client engagement
• Serve as the senior escalation point for content-related challenges, delivery risks, or customer concerns
• Provide guidance and intervention on mission-critical accounts when the stakes, visibility, or complexity are high
• Partner with account leadership, marketing leadership, and operations to ensure alignment and resolution during escalations
• Foster a culture of accountability, learning, and calm problem-solving under pressure
• Support hiring, onboarding, performance management, and career development
• Provide ongoing coaching, feedback, and performance guidance to content team members, balancing quality, efficiency, and professional growth
• Serve as the senior editorial authority and final quality bar for flagship content, including whitepapers, ebooks, research reports, and executive thought leadership
• Provide direct editorial and strategic involvement for mission-critical customers, especially during launches, repositions, or escalations
• Shape content strategies for integrated campaigns, account-based initiatives, and industry-specific programs
• Translate complex manufacturing, engineering, and industrial topics into compelling, customer-centric narratives
• Ensure content aligns with brand voice, messaging frameworks, buyer-journey intent, and customer objectives, while also leveraging SEO best practices
• Establish repeatable editorial frameworks that scale across clients and verticals
• Act as a senior AI content strategist within marketing, with awareness of client-facing implications
• Evaluate and pilot AI tools that support content creation, editing, research, optimization, and campaign planning, eventually broadening AI discovery into other marketing areas
• Design and evolve the prompt frameworks, parameters, and governance standards that guide AI-generated content
• Ensure AI usage enhances speed and insight while protecting brand voice, accuracy, and client confidence - providing editorial refinement and QA for AI-generated drafts
• Enable teams and stakeholders through documentation, training, and transparent communication
• Demonstrated ability to strategically apply AI content-generation tools, including prompt design and refinement, with an understanding of model capabilities, limitations, and governance considerations
• Define when AI workflows transition from experimentation into standardized, repeatable practice across the content organization

Benefits

• We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager