Content Strategist (Beauty & Luxury)

Helios WorldWide • Santa Monica, CA

7d • Onsite

About The Position

We are looking for a Content Strategist who understands that today's best-performing ads are built on insights—not guesswork. This role sits at the intersection of performance marketing, consumer psychology, creative strategy, and e-commerce. You will be responsible for developing creative concepts that drive customer acquisition and revenue across Meta, TikTok, YouTube, Pinterest, Google, and other paid media channels. Working closely with paid media buyers, designers, video editors, creators, and brand teams, you will transform performance insights into compelling ad creatives that convert. The ideal candidate has hands-on experience growing beauty, skincare, wellness, luxury, or premium consumer brands through paid social advertising and understands what separates a beautiful ad from a profitable one.

Requirements

• 3+ years of experience in Performance Creative Strategy, Growth Marketing, Paid Social, or E-commerce Marketing.
• Proven experience working with beauty, skincare, wellness, fashion, luxury, or premium consumer brands.
• Demonstrated success developing performance-driven creative for Meta and TikTok campaigns.
• Strong understanding of the DTC customer journey.
• Experience collaborating closely with Paid Media teams to optimize creative performance.
• Strong understanding of consumer psychology and performance marketing.
• Ability to interpret campaign data and translate insights into creative recommendations.
• Excellent creative briefing, presentation, and communication skills.
• Strong understanding of Meta and TikTok creative best practices.
• Analytical mindset balanced with creative intuition.
• Passion for testing, experimentation, and continuous optimization.

Nice To Haves

• Experience working within a fast-paced agency environment is highly preferred.

Responsibilities

• Develop creative strategies designed to improve ROAS, reduce CPA, and increase conversion rates.
• Build creative concepts based on audience insights, competitor research, and platform trends.
• Translate marketing objectives into scalable creative frameworks.
• Partner closely with Paid Media teams to identify creative opportunities based on campaign performance.
• Develop structured creative testing roadmaps that continuously improve campaign efficiency.
• Become the expert on the customer by identifying customer pain points, purchase motivations, emotional triggers, purchase objections, customer personas, purchase occasions, and consumer language and messaging.
• Translate these insights into creative strategies tailored to different audience segments.
• Develop and refine winning hooks, scroll-stopping openings, messaging hierarchy, creative hypotheses, offer positioning, product storytelling, problem/solution narratives, UGC concepts, and creative testing matrices.
• Develop detailed briefs for designers, editors, photographers, creators, and UGC talent including target audience, customer insights, creative objective, hook direction, messaging hierarchy, script outline, visual references, and call-to-action.
• Ensure every creative asset is built around a clear testing hypothesis.
• Continuously improve creative performance through structured testing and data analysis.
• Monitor key metrics including thumb-stop rate, hook rate, hold rate, CTR, CPC, CPA, CVR, ROAS, frequency, and creative fatigue.
• Use campaign insights to recommend future creative iterations.
• Develop structured testing plans across hooks, headlines, offers, messaging, formats, creators, UGC, product demonstrations, video lengths, static vs. video creatives, and lifestyle vs. educational content.
• Maintain an organized testing library and document learnings that can be scaled across multiple brands.
• Partner closely with Paid Media, Creative Design, Video Production, Influencer Marketing, Brand Marketing, E-commerce, CRM, and Social Media teams.
• Ensure creative aligns with campaign objectives while maintaining premium brand standards.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed