Content Strategist

Descript • San Francisco, CA

29d • Hybrid

About The Position

Content is one of Descript's most powerful channels—but only when it's strategic, original, and built to reach the right audiences. As Descript moves upmarket, they need someone deeply experienced with content creation as an integral part of a brand-building, demand-generating machine. This role will build the engine: a system rooted in subject matter expertise and user data that produces compelling content across formats, optimizes for AI discovery, and supports both brand and demand. Being a great writer is the baseline, and this person knows what great content looks and sounds like. This role requires both vision and do-er energy to make it real, believing that original, human-developed content is a genuine differentiator when backed by strategy and data.

Requirements

• 5+ years of content strategy, content marketing, or social media experience in a B2B or B2B/B2C hybrid environment
• Deep familiarity with the new media landscape and how content distribution has evolved
• Comfortable with AI tooling as a production and workflow aid
• Analytical experience: you can build and own a content measurement framework
• Portfolio showing strategic content work—evidence of content systems and measurable outcomes, not just production volume

Nice To Haves

• Experience at a PLG or product-led company
• Background in media, creative tools, or video/audio adjacent categories
• Experience building content programs that optimize for AI discovery

Responsibilities

• Define Descript's content strategy, editorial calendar, and channel prioritization
• Identify content gaps and opportunities through user data, search research, and market insight
• Build a measurement framework that connects content activity to brand and pipeline outcomes
• Build an AI-native content production system that enables quality output at scale without sacrificing originality
• Produce and/or commission content across formats: articles, research reports, data studies, interactive tools, video scripts, and more
• Optimize for AI discovery as the content and search landscape evolves
• Partner with Demand Gen, PMM, and Field Marketing to develop assets that support pipeline programs
• Assist with mid- and bottom-funnel content (case studies, ROI calculators, competitive guides) that converts interest into action
• Help define and evolve Descript's editorial voice across content channels
• Develop a subject matter expertise content program, drawing on Descript employees and customers as sources

Benefits

• Generous healthcare package
• 401k matching program
• Catered lunches
• Flexible vacation time

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed