Content Strategist, Home

Stagwell Global • New York, NY

20d • Hybrid

About The Position

A Social Media Content Strategist is responsible for leading a brand’s content strategy, approach and process on social & digital channels. This role plays a key part in the strategic development of social and digital media campaigns, and offers counsel to clients and colleagues. The agency, HUNTER, is recognized as a top workplace and has been named PRovoke “Consumer Agency of the Year” twice. They emphasize earning consumer attention, client trust, and staff dedication.

Requirements

• Ability to understand the intricacies of established and emerging social channels
• Ability to understand the clients' business and relevant industry trends, and use the information to collaboratively develop creative and strategic social media marketing plans
• Ability to travel to client and event locations; meet with clients at their office locations/headquarters
• Demonstrate solid writing, editing, presentation and interpersonal communication skills
• Show integrity and good judgment when working with colleagues and clients
• Deal constructively with client and personnel situations
• B.A. in Marketing, Public Relations or otherwise relevant course of study
• Three (3) to four (4) years of experience managing social channels for clients/brands, developing social content plans and digital strategies, and managing social/digital media campaigns
• Proficiency in Microsoft Office (e.g., Word, Excel, PowerPoint)
• Experience managing clients, providing recommendations, project updates, and constructively evaluating briefs.
• Deep experience developing creative content strategies for both owned channels and paid media campaigns
• Working knowledge of Adobe Creative Suite, other creative development tools, paid social & influencer marketing

Responsibilities

• Foster meaningful working relationships with Sr.-level client contacts
• Accommodate and anticipate client needs; make appropriate recommendations to clients
• Respond to requests for information from clients in a timely manner
• Draft succinct and insight-informed campaign strategies for multiple clients
• Write and present thorough, constructive creative briefs for creative services team
• Flag new social media tactics and proactively identify brand-right opportunities
• Assess day-to-day content with sound strategic judgment, providing clear feedback and/or approvals
• Draft shot lists for photo and video shoots
• Support VP on development of brand strategy and annual tactical plans
• Drive effective implementation of multiple social media programs/campaigns
• Deliver high qualify results on-time and on-budget
• Anticipate issues
• Make recommendations for ways to meet clients' needs
• Recognize and seek opportunities to grow clients' social/digital programs/business, including PR clients who have yet to scope the digital team for a standalone project
• Build and maintain relationships with social media contacts and influencers on behalf of the agency and clients
• Demonstrate an interest in the long-range health of the agency
• Represent the agency in professional associations; develop new professional contacts through participation in outside organizations
• Participate in agency brainstorm sessions for client programs
• Actively participate in agency committees or departments as designated/asked
• Participate in agency projects and events

Benefits

• Competitive health and dental insurance plans
• 401K company match
• Generous PTO
• Hybrid work model
• Work from anywhere in the US policy (up to four weeks a year)
• Year-round staff training and development curriculum
• Staff-led Action Group dedicated to DEI excellence
• Bring Your Parents (And Kids) to Work Days
• Regular volunteer Days of Service
• Mid-day Cupcakes and Cocktails mixers
• Epic Halloween and holiday parties

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level