Content Strategist

Mintlify • San Francisco, CA

12d

About The Position

Why Mintlify? We're on a mission to empower builders. Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 18,000+ companies, including Anthropic, Cursor, PayPal, Coinbase, X, and over 20% of the last YC batch. Small team, huge impact: We’re only 35 people today, backed by $22 million in funding, each new hire shapes the company’s trajectory. Culture of slope over y-intercept : We value learning velocity, grit, and unapologetically unique personalities. We grew in value faster than headcount and we’re looking to align the two quickly. What you'll work on here Supporting product adoption by improving awareness of technical features built by publishing content about them that generates high impression counts Making creative content that people actually want to consume through innovative positioning and strategies Increasing organic traffic to key landing and documentation pages Publishing pieces of technical and product stories supported by research, interviews, and data Improving content planning, review systems, and collaboration processes Creating a content calendar tracking for cadence Finding ways to position Mintlify as a trusted authority in developer experience and documentation quality Shaping messaging that drives awareness among engineers, technical writers, and product teams What you bring to the table Prior experience writing content people actually read. Popular writing pieces with more than 1K+ visitors in the first 48 hours distributed via X, LinkedIn, Substack. Existing popular socials and audience Terminally online, able to keep your finger on the pulse and understand what trending Can-do attitude. Mindset of "I haven't figured it out yet", not "This won't work for us". Willing to fail often & fast Experience driving organic traffic History of owning a content program or contributing to one at an early stage company Experience translating product features into clear narratives Technical Skills: Ability to understand Mintlify's product deeply, familiarity with developer tools and AI themes, understanding of documentation systems, proficiency with distribution channels, proficiency with SEO fundamentals, and comfort using analytical tools Behavioral competencies: Direct communication, ability to prioritize based on impact, willingness to interview users and internal teams, and comfort operating with autonomy. Bonus points: Familiarity with competitive landscapes in developer tooling or technical background in SAAS, devtools, technical writing. Company Benefits: Competitive compensation and equity | Free Ubers 20 days paid time off every year | Health, dental, vision 401k or RRSP | Free lunch and dinners $420/mo. wellness stipend | Annual team offsite

Requirements

• Prior experience writing content people actually read. Popular writing pieces with more than 1K+ visitors in the first 48 hours distributed via X, LinkedIn, Substack.
• Existing popular socials and audience
• Terminally online, able to keep your finger on the pulse and understand what trending
• Can-do attitude. Mindset of "I haven't figured it out yet", not "This won't work for us". Willing to fail often & fast
• Experience driving organic traffic
• History of owning a content program or contributing to one at an early stage company
• Experience translating product features into clear narratives
• Technical Skills: Ability to understand Mintlify's product deeply, familiarity with developer tools and AI themes, understanding of documentation systems, proficiency with distribution channels, proficiency with SEO fundamentals, and comfort using analytical tools
• Behavioral competencies: Direct communication, ability to prioritize based on impact, willingness to interview users and internal teams, and comfort operating with autonomy.

Nice To Haves

• Familiarity with competitive landscapes in developer tooling or technical background in SAAS, devtools, technical writing.

Responsibilities

• Supporting product adoption by improving awareness of technical features built by publishing content about them that generates high impression counts
• Making creative content that people actually want to consume through innovative positioning and strategies
• Increasing organic traffic to key landing and documentation pages
• Publishing pieces of technical and product stories supported by research, interviews, and data
• Improving content planning, review systems, and collaboration processes
• Creating a content calendar tracking for cadence
• Finding ways to position Mintlify as a trusted authority in developer experience and documentation quality
• Shaping messaging that drives awareness among engineers, technical writers, and product teams

Benefits

• Competitive compensation and equity
• Free Ubers
• 20 days paid time off every year
• Health, dental, vision
• 401k or RRSP
• Free lunch and dinners
• $420/mo. wellness stipend
• Annual team offsite

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees