Content Strategist

TX-HHSC-DSHS-DFPS • Austin, TX

14d • Onsite

About The Position

The Content Strategist is responsible for writing communications about IT products and services to internal and external stakeholders. This includes researching, drafting, editing, proofreading and fact-checking documents for grammatical, syntactical and usage errors, spelling, punctuation and adherence to HHS and HHS IT style. Content may include IT Division email alerts, presentations, newsletters, talking points, speeches, reports and web content. Duties will also include planning, facilitating and moderating webinars and information dissemination events for staff engagement and adoption of agency technology products; managing shared email mailboxes; sending out targeted IT announcements and communications; tracking new information as it arises to keep agency documentation up to date; and serving as an internal communication specialist for IT. Works under limited supervision, with moderate latitude for the use of initiative and independent judgment, and performs related work as assigned.

Requirements

• Graduation from an accredited four-year college or university with major coursework in journalism, marketing, communications or a related field. One year of appropriate experience may be substituted for the required education on a year-for-year basis.
• Minimum three (3) years’ experience working with Microsoft O365 apps.
• Ability to proactively coordinate business needs.
• Ability to juggle multiple business needs and tight deadlines.
• Ability to research and prepare information on time.
• Ability to implement basic user experience principles to elicit strong end user materials.
• Ability to analyze and interpret technical information.
• Ability to translate strategy and objectives into copy that is meaningful and actionable.
• Ability to understand the agency’s programs, target audiences and differentiators, and distill it into a messaging framework.
• Ability to write for diverse audiences and different types of media and formats.
• Ability to develop long- and short-form copy, including headlines, email subject lines, etc.
• Knowledge of AP Style guidelines.
• Knowledge of content marketing and journalistic-style writing.
• Knowledge of generative AI, use and best practices.
• Ability to collaborate effectively and work independently.
• Ability to learn new technologies and software.
• Ability to effectively communicate both verbally and in writing.
• Ability to identify and incorporate industry best practices and trends.
• Ability to resolve customer issues with a focus on customer satisfaction.
• Ability to recognize potential problems or delays early and proactively develop plans to avoid delays.
• Ability to establish goals, objectives and timelines.

Responsibilities

• Researches and gathers information from subject-matter experts to create original content and adapt technical material for non-technical audiences. Writes and edits content for multiple platforms, including intranet, newsletters, emails and presentations. Ensures all content meets accessibility standards and usability best practices for diverse audiences, applying user experience principles to organize and present information clearly and effectively. Coordinates with IT leadership to draft messages, such as CIO communications and technology adoption updates.
• Supports planning and execution of IT engagement initiatives, including webinars, training sessions and information dissemination events. Coordinates logistics for virtual and in-person events, including scheduling, invitations and technical setup. Tracks project milestones and deliverables using Microsoft Planner, Excel and Teams to ensure deadlines are met, and monitors participation and feedback to evaluate effectiveness and recommend improvements.
• Manages shared email mailboxes and responds to inquiries promptly. Sends targeted IT announcements and ad hoc communications as needed, and tracks new information to update agency documentation for accuracy and relevance.
• Edits and proofreads content for grammar, spelling, punctuation and adherence to AP and HHS style guidelines. Collaborates with subject-matter experts to confirm technical accuracy and validate facts, while performing manual link verification to ensure all references and resources are current and functional. Rewrites complex or technical language into clear, concise and reader-friendly text.
• Meets with IT business units and other departments to gather requirements and align communication strategies. Provides guidance on SharePoint structure, navigation and content organization to improve usability and resource accessibility, and coordinates cross-departmental communication efforts to ensure consistent messaging and timely information sharing.
• Creates visually appealing layouts for digital communications using tools such as Canva, PowerPoint, InDesign and Photoshop. Ensures all designs comply with HHS branding standards and accessibility requirements, and works with IT teams to integrate graphics and multimedia elements into intranet, SharePoint content, emails, presentations and other deliverables.
• Performs other duties as assigned.

Benefits

• comprehensive benefits package includes 100% paid employee health insurance for full-time eligible employees
• defined benefit pension plan
• generous time off benefits
• numerous opportunities for career advancement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees