Content Strategist

Charta HealthSan Francisco, CA

About The Position

Charta Health is seeking a strategic and execution-minded Content Strategist to own the full lifecycle of our content ecosystem, from insight to asset to reach. The ideal candidate will turn market insights into high-performing content and multiply its reach across all relevant channels. This role involves shaping core assets like blogs, webinars, and ebooks, and then breaking them down into smaller, discoverable content pieces for various platforms. The Content Strategist will be responsible for creating both core and derivative content, managing a writing contractor, and overseeing external creative vendors to ensure the company's message reaches the target audience effectively.

Requirements

  • 3+ years in content marketing, content strategy, or B2B content production; B2B SaaS/tech experience a major plus.
  • Experience partnering with product marketing or subject matter experts to translate technical or complex detail into buyer-facing narrative and messaging.
  • Proven track record of turning one piece of content into a multi-channel campaign, with examples ready to show.
  • Strong writing across formats, from long-form core assets to short-form social copy, with an editorial eye for what makes a clip, post, or blog actually perform.
  • Deep familiarity with modern B2B distribution channels, primarily LinkedIn, but also YouTube, newsletters, and SEO-driven blogs.

Responsibilities

  • Partner with Product Marketing to extract buyer insights, positioning, and messaging, and translate them into compelling core content (webinars, ebooks, whitepapers, etc.) that buyers actually want to consume.
  • Build atomization strategies that turn each core asset into dozens of derivative, channel-specific touchpoints, writing high-engagement derivative content yourself and directing contractor writers to help scale output.
  • Own the distribution blueprint: decide how, when, and where core and derivative content publishes to maximize organic reach and discoverability, and monitor performance to continuously refine format and channel choices.
  • Translate core content into ready-to-share social copy that leadership and internal teams can post to their own networks.
  • Serve as the primary point of contact for external video, creative, and design vendors, ensuring high-quality, on-brand production across all outsourced assets.
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