Content Strategist & Writer - Spend Optimization Services
About The Position
SHI is seeking a Content Strategist & Writer – Spend Optimization Services to support the Spend Optimization Services solution pillar as part of the Editorial and Research team. This role is responsible for developing clear, compelling content that drives thought leadership, strengthens brand positioning, and supports campaign and product storytelling. This position blends content strategy, editorial storytelling, and marketing writing, translating complex spend optimization, cost management, and IT financial management technologies, strategies, trends, and innovations into clear, value-driven narratives that resonate with target audiences. The Content Strategist partners closely with product and solutions marketing, growth marketing, demand generation, creative teams, and subject matter experts to create content that educates buyers, differentiates SHI in the market, and drives measurable growth across the funnel.
Requirements
- Bachelor’s Degree in Communications or a related field, or equivalent work experience
- 7+ years of experience in content marketing, editorial, or B2B/technical writing
- Proven experience writing across multiple formats, including digital, long-form, and executive-level content
- Demonstrated ability to communicate complex ideas effectively
- Experience working with cross-functional teams including marketing, creative, and subject matter experts
- Proficiency with tools such as Microsoft Word, Excel, PowerPoint, Outlook, Asana, WordPress, and SEMrush
- Ability to travel to SHI, partner, and customer events as needed
- Intermediate Proficiency in utilizing creative design applications such as Adobe Illustrator to create visually compelling graphics and designs.
- Intermediate Experience in using HTML and CSS for web design and development tasks.
- Intermediate The ability to apply SEO principles and best practices to enhance the visibility and performance of web designs.
- Intermediate Ability to create clear and effective technical documentation.
Nice To Haves
- Experience in spend optimization, IT financial management, licensing, procurement, or cost optimization services
- Familiarity with product marketing concepts such as positioning, personas, and value propositions
- Experience creating sales enablement or go-to-market aligned content
Responsibilities
- Develop content strategies aligned to Spend Optimization Services business goals, go-to-market motions, industry trends, and audience needs, translating complex technical and financial concepts into clear, compelling narratives
- Own full-funnel written content across formats (blogs, eBooks, whitepapers, webinars, email campaigns, and landing pages), ensuring clear objectives, defined target personas, and messaging aligned to awareness, consideration, and decision stages
- Collaborate on non-written content formats such as video, podcasts, infographics, and social media assets to ensure cohesive storytelling across channels
- Create product-adjacent and partner-facing content, including solution briefs, one-pagers, and FAQs, while partnering with creative teams on web copy
- Develop innovative approaches to building awareness and demand in a data-driven, cost-optimization-focused landscape, including buyer-led topic clusters and modular, reusable content strategies
- Utilize AI tools effectively to support research and drafting, while applying strong editorial judgment to ensure accuracy, quality, and alignment with brand voice and guidelines
- Support content publishing in SHI’s Resource Hub using WordPress, ensuring proper tagging, organization, and discoverability
- Monitor industry trends related to IT spend optimization, licensing, cost management, and financial governance, and connect insights to SHI’s services and solutions in a differentiated and relevant way
- Partner with editorial leadership and external agencies to develop primary and secondary research that supports industry-leading thought leadership
- Integrate cross-solution messaging and align content to broader company narratives where appropriate
- Continuously improve existing content through refreshes, repackaging, and optimization
- Apply SEO and AEO (Answer Engine Optimization) best practices to improve content discoverability, search rankings, and performance across web and campaign assets
Benefits
- medical
- vision
- dental
- 401K
- flexible spending
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
