Content Strategist & Producer, Financial Protection & Retirement Solutions and Client Solutions & Wealth Management

Guardian Life Insurance • New York, NY

5d • Hybrid

About The Position

We’re seeking a hands-on Content Strategist & Producer to support Guardian’s Financial Protection & Retirement Solutions (FPRS) and Client Solutions & Wealth Management (CSWM) businesses. Sitting on the Enterprise Content Team, you will plan, develop, and manage production of high impact thought leadership and sales enablement content in support of our brand, consumer, and financial advisor-facing initiatives. In this role you will develop research-backed narratives, original reports, articles, and other content and serve as a primary content partner for sales enablement across both FPRS and CSWM. You’ll leverage AI tools to accelerate research, drafting, and production — while driving strategic vision and maintaining Guardian’s standards for accuracy, compliance, and brand voice. You are: A strategic thinker and strong writer who can turn complex financial topics into clear, compelling content. You’re equally comfortable shaping a content roadmap, building a sharp PowerPoint storyline, and developing a polished research brief after interpreting proprietary research. You thrive in fast-paced, collaborative environments, partner well with compliance and business stakeholders, and take pride in delivering work that is both high-quality and highly usable by financial advisors and consumers. You are interested in the future of web and content production and can advocate for change based on how we show up for and in AI.

Requirements

• Exceptional writing, editing, and storytelling skills across longform and presentation formats and experience using those skills creatively in a highly-regulated industry
• Familiarity with and comfort using AI tools to enhance content development and strategic thinking.
• Experience developing sales enablement content in partnership with distribution teams.
• Familiarity with SEO writing and digital content best practices, with an interest in the web of the future.
• Subject matter familiarity with retirement and wealth/investments, including product familiarity with annuities.
• Experience contributing to multichannel business campaigns with content strategy and production.
• Strong project and time management skills with the ability to lead multiple initiatives independently and simultaneously and the ability to shift quickly between projects and topics.
• Demonstrated ability to create high-impact PowerPoint decks for executive and sales audiences.
• Excellent written and verbal communication skills and a high bar for quality and accuracy.
• Bachelor’s degree in marketing, business, communications, or a related field.
• Around 6–10 years of experience in content strategy or marketing in financial services.
• Must be legally authorized to work in the United States, without the need for employer sponsorship.

Responsibilities

• Plan, develop, and manage production of research‑driven thought leadership, including reports, briefs, articles, infographics, webinars, podcasts, and presentations.
• Serve as the lead for thought leadership sales enablement content supporting FPRS and CSWM.
• Partner with distribution, financial advisors, and marketing and communications teams to identify content needs, refine topics, and prioritize initiatives.
• Develop activation and promotional plans for thought leadership reports and create supporting materials (e.g., social copy, video scripts, tiles/graphics, and advisor communications).
• Write and update consumer‑facing articles across channels, including guardianlife.com and other owned content platforms.
• Draft landing pages, homepage and hub callouts, and related copy to support business campaigns and priorities.
• See content through stakeholder feedback, SEO optimization, edits, and compliance approval.
• Support the transition of content to new MarTech platforms, including content migration, tagging, quality checks, and ongoing enablement.
• Maintain and update a consumer content editorial calendar aligned to FPRS/CSWM priorities, thought leadership releases, and timely market opportunities.
• Monitor personal finance, retirement, wealth, and economic news to identify timely and relevant content opportunities.
• Review content performance metrics and advisor feedback and apply insights to optimize content effectiveness and usability.
• Use enterprise‑approved AI tools to support research, drafting, editing, summarization, and presentation development while maintaining quality and compliance standards.

Benefits

• Skill-building
• Leadership development
• Philanthropic opportunities
• Contemporary, supportive, flexible, and inclusive benefits and resources

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level