Content Specialist

Career Certified

14d • $65,000 - $70,000 • Remote

About The Position

The CE Shop is a leading online education provider for real estate professionals, delivering pre-licensing, exam prep, post-licensing, and continuing education courses nationwide. Our marketing team drives the awareness and growth that connects thousands of learners to their next career milestone — and great content sits at the center of everything we do.

Position Summary
We’re looking for a skilled and adaptable Content Specialist to join our marketing team. In this role, you’ll execute written content strategies across channels — blogs, emails, webinars, ebooks, video scripts, social content, sales campaigns, and more — that drive revenue and move users toward clear, intent-driven actions.

This is not a role for someone who waits for a brief to write. We’re looking for a writer who thinks strategically, moves quickly, partners cross-functionally, and embraces AI as a core part of their workflow. You’ll work closely with the Senior Marketing Manager and broader marketing stakeholders to ensure content supports campaign timelines, enables downstream teams, and maintains a strong and cohesive brand voice.

Requirements

• 3+ years of professional writing or content marketing experience, ideally in a B2C or ed-tech environment.
• Exceptional writing skills with the ability to flex across formats: long-form editorial, short-form email copy, scripts, promotional content, and social.
• Strong grasp of content strategy — you understand why a piece of content exists and what it’s supposed to do, not just how to write it.
• Familiarity with SEO fundamentals and how they inform content decisions.
• Demonstrated comfort using AI writing tools in a professional or portfolio context. We’ll ask about this in interviews.
• Ability to write clear, effective prompts that produce useful output — and the editorial eye to know when that output needs significant rework.
• Openness to learning new AI tools as they emerge and adapting your workflow accordingly.
• You view AI as a collaborator that makes you faster and sharper — not a crutch, and not a threat.
• Comfortable working cross-functionally with marketing, creative, product, and sales teams.
• Organized and deadline-driven — able to manage multiple content projects simultaneously without dropping balls.
• Proactive communicator who flags issues early and manages stakeholder expectations well.

Nice To Haves

• Experience with project management tools (Asana, Monday, Notion, or similar) is a plus.

Responsibilities

• Execute written content strategies aligned to revenue, thought leadership, and marketing objectives within defined lines of business, ensuring work is delivered on time and supports broader campaign timelines.
• Develop high-quality written assets across formats — blogs, ebooks, emails, webinars, sales campaigns, video scripts, social content, and more — that generate revenue and move users toward clear intent-driven actions.
• Partner with Marketing stakeholders to plan, sequence, and deliver content that enables downstream execution across teams.
• Apply SEO principles and best practices to content where applicable, in partnership with the Digital Marketing team.
• Create content that serves as the foundational asset for multi-channel campaigns, maintaining a strong and cohesive brand voice, with the understanding that delayed delivery directly impacts the execution timelines of other teams.
• Repurpose and tailor content across channels while maintaining consistent messaging and meeting agreed-upon production schedules.
• Communicate proactively with stakeholders when timelines or scope shift, and help problem-solve to keep campaigns on track.
• Use AI tools (Claude, ChatGPT, Microsoft Copilot, and others) as a required component of your workflow — for brainstorming, outlining, drafting, and revisions — to improve efficiency, explore multiple angles, and tighten messaging.
• Apply strong editorial judgment to all AI-assisted output to ensure it reflects The CE Shop’s brand voice, accuracy standards, and audience expectations. AI accelerates the work; your judgment defines the quality.
• Identify which content projects are appropriate for heavier AI assistance vs. those requiring more original, human-led development, and calibrate your approach accordingly.
• Participate in ongoing AI tool training and contribute to refining shared prompting templates, workflows, and best practices across the content team.
• Stay current on emerging AI writing tools and proactively surface new capabilities that could benefit the team’s productivity.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree