Content Senior Associate

The Ohio State UniversityColumbus, OH
Onsite

About The Position

The School of Music and the Ohio State Marching and Athletic Bands, within the College of Arts and Sciences, seek a Content Senior Associate to join our team. The College of Arts and Sciences is the largest college and the academic heart of the university. The college hosts 81 majors. With 38 departments, 20+ world-class research centers, and more than 2,000 faculty and staff members, students have the unique opportunity to study with the best artists, scholars, and scientists in their field. The college values diversity and offers a supportive, open, and inclusive community. The Content Senior Associate will be the marketing and communications lead for the Ohio State Marching and Athletic Bands and will be responsible for social media content and communication in the School of Music. The Ohio State University Marching Band is one of the most visible organizations at Ohio State, with performances viewed by millions in person and online in any given season. This position has significant embedded responsibilities with the marching band during the fall and some additional responsibilities with both the fall and spring Athletic Bands.

Requirements

  • Bachelor’s degree in marketing, communications or related degree.
  • 4+ years of marketing and communications experience, with particular emphasis on social media, digital content creation, media relations and social media management.
  • Demonstrative creative and critical thinking skills, strong relationship management, strategy development, project management, problem solving, and communication skills.
  • Knowledge with Microsoft Office, Adobe Creative Cloud (including InDesign, Illustrator, Photoshop and Premiere Pro).
  • Familiarity with web content management systems (especially Drupal).

Nice To Haves

  • Master’s degree in marketing, communications, and/or business administration and/or certification in social media.
  • Video production experience.
  • Experience communicating within large, complex organizations, especially communicating directly with students in a higher education environment.
  • Proven success in marketing and communication strategies.
  • Background and/or understanding of music and music education.

Responsibilities

  • Creating engaging, reputation-building digital content, including graphics and videos.
  • Managing the bands' social media accounts (Facebook, Twitter, Instagram, and TikTok).
  • Responding to incoming media and other public inquiries.
  • Creating Ohio Stadium video board content to complement field performances.
  • Managing print projects.
  • Creating, managing and updating content for band websites.
  • Developing editorial content and leveraging owned and earned channels for sharing.
  • Reporting on content and channel performance and making strategic recommendations.
  • Developing content for the School of Music including editorial, digital, ad copy, and website content.
  • Building and maintaining an active and engaged presence on social media across multiple communities within the School of Music.
  • Actively listening to constituents and partners to the School of Music on social media.
  • Coordinating School of Music social media activities with the College of Arts and Sciences Marketing and Communications team.
  • Capitalizing on opportunities to collaborate and organize School of Music in the social space.

Benefits

  • Medical, dental and vision coverage, with Ohio State paying a significant portion of the cost.
  • Paid time off, including sick and vacation time and 11 holidays.
  • State retirement plan or an alternative retirement plan, both with generous employer contributions.
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