News 12 Content Producer - Freelance

Optimum • New York, NY

3d • $52,547 - $86,327

About The Position

News 12 is an award-winning, hyper-local news station covering communities throughout Long Island, the Bronx, Brooklyn, Westchester, Hudson Valley, Connecticut, and New Jersey. News 12 New York is our National streaming service for regional news, weather, and News 12 originals. If you’re committed to delivering high-quality news and storytelling with a hyper-local lens, we have positions available for both on and off-air talent with opportunities for development and growth.

Requirements

• Bachelor’s degree in marketing, communications, media, journalism, or a related field
• 7+ years of experience building and executing digital strategies in news or media
• 4+ years of experience in a fast-paced, complex organization
• Strong understanding of major social media platforms (e.g., Facebook, Instagram, TikTok, X, LinkedIn)
• Proven experience writing headlines, longform articles, and social media copy
• Excellent verbal communication skills
• Strong analytical skills with the ability to interpret and communicate performance data
• Proficiency with digital management tools and analytics platforms
• Highly organized with strong multitasking and prioritization abilities
• Ability to work independently and collaboratively within a large, multifaceted team
• Results-oriented and team-focused working style
• Willingness and ability to travel between newsrooms weekly
• Applicants must be authorized to work for ANY employer in the U.S.
• Do not provide visa sponsorship for employment.

Responsibilities

• Produce and edit digital-first news content, including articles, videos, graphics, and social media posts.
• Optimize content for SEO and audience engagement across digital platforms.
• Collaborate with reporters, editors, and other teams to enhance online storytelling.
• Manage and update social media channels (Facebook, Instagram, TikTok, and X) with timely and accurate news.
• Edit and produce videos to accompany digital stories and social media content.
• Send push alerts and update websites and social platforms during breaking and developing news.
• Monitor digital performance metrics and adjust strategies to improve reach and engagement.
• Stay current with emerging digital trends, tools, and best practices.
• Ensure all content meets journalistic ethics and organizational standards.
• Support live coverage, streaming events, and interactive multimedia experiences.
• Engage with audiences through social media and community-building efforts.

Benefits

• Competitive pay based on a number of job-related factors, including skills and experience.

What This Job Offers

• Career Level: Mid Level