Content Producer (AI-First & Video Specialist)

Sonar • Austin, TX

2d • Hybrid

About The Position

At Sonar, we aren’t just looking for a traditional Content Manager; we’re looking for a digital architect who views AI as their primary collaborator rather than a threat. You are a storyteller who understands that the future of content is fast, visual, and highly iterative. We need a hybrid powerhouse: someone who possesses the technical soul of a videographer and the strategic mind of a content lead. In collaboration with key teams—including Product Marketing, Communications, and Demand—you will drive the production of video and written content from the first spark of an idea to the final color grade, leveraging AI at every step to multiply your impact.

Requirements

• 7+ years of experience in content operations, content production, project management, or managing editor roles, within the technology industry. Experience with developer or AI companies preferred.
• Storytelling: A clear understanding of driving a narrative through multiple formats. This is a hybrid role that requires proficiency in video production and written content—understanding how the formats work together for maximum impact is critical.
• Technical Tool Proficiency: Expert-level skills in the Adobe Creative Suite (Premiere, After Effects, Photoshop) or equivalent pro-level tools.
• AI Native: Proven experience implementing and training teams on generative AI tools for content scale and efficiency. Experience (or obsessive curiosity) with tools like Midjourney, Runway Gen-3, ElevenLabs, and ChatGPT/Claude to streamline production.
• Agility: The ability to pivot from a long-form documentary style to a 15-second viral hook without breaking a sweat.
• Quality Assurance: A keen eye for detail with the ability to provide final QA and enforce brand style guidelines across all assets.
• Collaborative Spirit: A team player who can be flexible in supporting the needs of a growing business in a fast-changing industry.

Responsibilities

• Content Production: Work alongside the existing content team and in collaboration with other content producers across the organization to develop strategic content, repurpose existing content, and support SEO and AI SEO programs. This role is responsible for producing content.
• AI-First Production Workflow: Develop and execute a content roadmap where AI tools (generative video, LLMs, automated editing) are integrated into the workflow to increase speed and quality.
• End-to-End Video Production: Lead the ideation, scripting, filming, and post-production of high-impact video assets—from cinematic brand stories to snappy social-first clips.
• Multi-Channel Management: Adapt core video assets into a cohesive content ecosystem across YouTube, LinkedIn, X, and our blog. Refactor written content for posting and sharing across Sonar and third party properties.
• Continuous Innovation: Stay ahead of the curve. If a new AI video model drops today, you’re testing it by tomorrow morning to see how it can optimize our output.

Benefits

• Flexible comprehensive employee benefit package.
• We encourage usage of our robust time-off allocations. You will receive 23 days of PTO per calendar year (on a pro-rated basis depending on your employment start date), with additional time provided for sickness, life events and holidays.
• We offer an exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
• Fully paid parking in the heart of downtown Austin, Texas.
• Global workforce with employees in 20+ countries representing 35+ unique nationalities.
• We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company.
• Monthly catered events, and team events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed