Content Marketing Writer B2B (Hybrid)

The Training Associates • Marlborough, MA

2d • $65,000 - $75,000 • Hybrid

About The Position

We’re seeking a mid-level Content Marketing Writer who will play a central role in developing high-quality content while supporting broader marketing initiatives that advance brand visibility, thought leadership, and business growth. This role is ideal for a strategic thinker and hands-on contributor who takes ownership, values teamwork and understands how strong content is built through alignment, planning, and execution.
This is a writing-intensive role. Candidates should have experience producing long-form marketing content such as blogs, thought leadership articles, case studies, and white papers. A writing portfolio is required.
You’ll play a central role in shaping our content direction while working closely with internal stakeholders to determine priorities, manage the content calendar, and ensure content supports broader business goals.

Requirements

• 3–5 years of experience in content writing, content marketing, or copywriting
• Experience producing long-form B2B content such as blogs, articles, white papers, or case studies
• Must be able to commute to the office two days a week with flexibility of three days on certain occasions
• Proven experience managing content calendars and content planning
• Exceptional writing, editing, and storytelling abilities
• Highly collaborative mindset with the ability to work effectively across teams
• Organized, proactive, and comfortable managing multiple priorities
• Ability to prioritize, pivot, and make informed decisions in a fast-moving environment
• Positive attitude and a growth mindset
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field OR equivalent experience.

Nice To Haves

• Learning & Development background a plus
• HubSpot
• Adobe Creative Suite
• Canva
• WordPress
• Google Analytics 4 (GA4)

Responsibilities

• Manage the content strategy and editorial calendar
• Collaborate with marketing, sales, and leadership to determine content priorities and timing
• Ensure content planning reflects business objectives, campaigns, and audience needs
• Write, edit, and oversee high-quality, on-brand content including blogs, white papers, case studies, website content, videos and press releases
• Manage content from ideation through publication, ensuring deadlines and quality standards are met
• Manage WordPress publishing workflows, ensuring content is optimized, properly categorized and aligned with campaign strategy
• Plan, produce and manage video content (e.g. animated explainers and short-form content). Experience with tools like Powtoon or similar platforms is a plus, but not required
• Work as a key contributor within the marketing team and support across initiatives
• Partner cross-functionally to align messaging, campaigns, and content delivery
• Support broader marketing initiatives by ensuring content aligns with campaign messaging and brand storytelling
• Apply SEO best practices to improve visibility, reach, and organic performance
• Optimize content to support discoverability and long-term growth
• Track and analyze content performance
• Use insights to refine strategy, adjust the content calendar, and improve impact
• Maintain a consistent brand voice, tone, and quality across all channels
• Review and refine content to ensure messaging reflects target audiences

Benefits

• Great positive culture and a team-oriented, collaborative environment
• Opportunity to make a visible impact quickly
• Variety of projects across marketing and sales enablement
• Competitive salary and benefits
• Flexible hybrid work environment (in office 2–3 days a week)
• Comprehensive health, dental, and vision insurance
• 401(k) with company match
• Generous paid time off and company holidays
• 5 Annual TTA Fun Days
• 100% employer-paid life insurance, short-term disability, and long-term disability
• Flexible Spending Account (FSA) and Dependent Care Account (DCA)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level