Content Marketing Specialist

Anaplan • Minneapolis, MN

20h • $66,000 - $95,000 • Hybrid

About The Position

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market. What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture. Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform. Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins – big and small. Supported by operating principles of being strategy-led, values -based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next - together! Anaplan is seeking a Content Marketing Specialist to join our Brand Content team , with a primary focus on content development, copywriting, and copyediting. In this role, you’ll be responsible for shaping clear, compelling, and consistent marketing content that brings our brand and product stories to life. You’ll work hands-on with long- and short-form content across web, thought leadership, and campaign assets, partnering closely with brand, product marketing, and design to ensure everything we publish is sharp, on-brand, and audience-ready. This role is ideal for a strong writer and editor who loves refining messaging, sweating the details, and turning complex ideas into clear, engaging narratives. This role is a hybrid position in the Minneapolis office.

Requirements

• Bachelor's degree in Public Relations, Brand, Communications, Marketing, or a related field.
• 3+ years of experience in content marketing, writing, or a related field.
• Strong writing, editing, and proofreading skills with attention to detail.
• Experience producing content for digital platforms, including websites and blogs.
• Strong collaboration and communication skills.
• Ability to think strategically, handle multiple projects simultaneously, and work under pressure in a fast-paced environment.

Nice To Haves

• Experience in B2B, SaaS, or technology industries is a plus.
• Experience working in a project management platform (Workfront, Wrike, Asana, or similar)
• Familiarity with SEO principles and content optimization best practices.

Responsibilities

• Write, edit, and copyedit marketing content including web pages, blog posts, whitepapers, reports, campaign assets, and executive thought leadership
• Act as a steward of brand voice and tone, ensuring consistency and quality across all content
• Partner with product marketing and subject-matter experts to translate complex ideas into clear, compelling copy
• Review and refine content produced by internal teams and agencies to ensure clarity, accuracy, and alignment with brand standards
• Support integrated marketing campaigns by developing strong core messaging and supporting copy assets
• Apply best practices for readability, structure, and audience engagement across all formats
• Maintain and apply editorial guidelines, style standards, and messaging frameworks to ensure error-free work

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level