Content Marketing Specialist

Pioneer Square Brands • High Point, NC

1d • Hybrid

About The Position

The Content Marketing Specialist will work closely with cross-functional teams to plan, create, execute, and optimize content marketing initiatives across multiple channels. This role is responsible for developing high-quality content that drives engagement, supports product marketing efforts, and delivers measurable results.

Requirements

• At least 5 years of experience in content marketing or content management
• Background in Journalism, Marketing, Communications, or a related field
• Solid experience with digital marketing tools such as Google Analytics, HubSpot, Mailchimp, Domo, Facebook Business Manager, or similar platforms
• Demonstrated experience in SEO copywriting and content optimization
• Strong understanding of social media platforms and content best practices
• Exceptional written English skills with strong attention to detail
• Highly organized with excellent time-management skills

Nice To Haves

• Experience with Salesforce and Pardot is highly preferred
• Experience using Asana is preferred

Responsibilities

• Collaborate with the marketing team to plan and execute effective content marketing campaigns aligned with business goals
• Ensure consistent, on-brand, cohesive marketing communications across the company website, digital platforms, print materials, and advertising channels
• Oversee the creation, writing, editing, and approval of marketing content for both paid and organic channels
• Manage and maintain the content calendar, ensuring all content is published on schedule.
• Optimize content using current SEO best practices, including keyword research and on-page optimization
• Execute content strategies to support existing products and marketing initiatives
• Track, analyze, and report on campaign performance, using insights to optimize future content and measure success against KPIs
• Collaborate closely with cross functional teams on strategy and execution
• Analyze consumer behavior and develop data-driven optimization strategies
• Support additional marketing-related tasks as needed

Benefits

• Competitive salaries and benefits, including profit sharing, await the successful candidate.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees