Content Marketing Specialist
About The Position
At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market. What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture. Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform. Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins – big and small. Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next - together! Anaplan is seeking a Content Marketing Specialist to join our dynamic Brand Content team. In this role, you will craft compelling content that elevates our brand, engages our audience, and drives business impact. You’ll play a key role in developing and refining content across multiple channels, including web, thought leadership, and marketing campaigns. This position is ideal for a creative and detail-oriented content professional who thrives in a fast-paced environment and is eager to make an impact.
Requirements
- Bachelor's degree in Public Relations, Brand, Communications, Marketing, or a related field.
- 3+ years of experience in content marketing, writing, or a related field.
- Strong writing, editing, and proofreading skills with attention to detail.
- Experience producing content for digital platforms, including websites and blogs.
- Strong collaboration and communication skills.
- Ability to think strategically, handle multiple projects simultaneously, and work under pressure in a fast-paced environment.
Nice To Haves
- Experience in B2B, SaaS, or technology industries is a plus.
- Experience working in a project management platform (Workfront, Wrike, Asana, or similar)
- Familiarity with SEO principles and content optimization best practices.
Responsibilities
- Write, edit, and review content for web pages, blog articles, whitepapers, and other digital assets.
- Support thought leadership initiatives by crafting insightful and engaging content tailored to Anaplan’s target audiences.
- Collaborate with marketing, product, and brand teams to ensure content aligns with messaging, brand guidelines, and strategic goals.
- Optimize content for SEO, readability, and conversion performance.
- Assist in the development and execution of content marketing campaigns.
- Ensure consistency in voice, tone, and messaging across all content formats.
- Stay current with industry trends, best practices, and emerging content strategies.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
