Content Marketing Specialist

PetScreening • Mooresville, NC

2d • Hybrid

About The Position

The Content Marketing Specialist plays a key role in bringing the company's marketing strategy to life by planning, creating, and distributing engaging content across digital channels. This role is primarily responsible for supporting social media execution, developing and organizing marketing assets, maintaining content calendars, and ensuring that marketing materials are delivered on time and on-brand.
Working closely with the marketing team, this position helps transform ideas into compelling visual and written content that supports campaigns, thought leadership, product marketing, events, and customer engagement. While the primary focus is content execution and social media, this role also provides writing and communications support for marketing initiatives as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 2-4 years of experience in content marketing, social media marketing, digital marketing, or a related role.
• Strong writing, editing, and proofreading skills.
• Experience managing business social media platforms.
• Proficiency in Canva with the ability to create polished marketing assets.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent attention to detail and time management skills.
• Prolonged periods of sitting and working on a computer.
• Proficient computer skills with the ability to learn new software.
• Meet individual and team performance targets by achieving key productivity and quality KPIs.
• Contribute to a collaborative team by sharing ideas and process improvements, while working in a hybrid environment that requires being in the office 3 days a week. Regular attendance at in-office team meetings and training sessions is a component of the hybrid work model.

Nice To Haves

• Experience with Adobe Creative Cloud (Photoshop, Illustrator, or InDesign) is a plus.
• Familiarity with social media management platforms (Sprout Social, Hootsuite, etc.).
• Knowledge of SEO and content marketing best practices.
• Experience with CMS platforms, email marketing tools, and marketing automation platforms (HubSpot).
• Basic understanding of analytics and performance reporting.

Responsibilities

• Create, schedule, publish, and monitor content across the company's social media platforms.
• Develop engaging copy and visual assets that align with brand guidelines.
• Maintain and manage the social media content calendar.
• Monitor engagement, identify trends, and recommend opportunities to increase reach and engagement.
• Support employee advocacy and executive social media initiatives.
• Use Canva to produce polished, on-brand marketing materials with light graphic design support.
• Organize and maintain marketing asset libraries and templates.
• Coordinate with internal stakeholders to ensure content is current, accurate, and aligned with campaign goals.
• Assist in planning content calendars that support product launches, campaigns, webinars, events, PR, and thought leadership initiatives.
• Collaborate with marketing, sales, product, and customer success teams to gather content needs and execute deliverables.
• Help repurpose long-form content into blogs, social posts, email content, videos, and other digital assets.
• Assist with marketing communications, announcements, newsletters, and campaign messaging as needed.
• Maintain a consistent brand voice across all marketing channels.
• Manage multiple marketing projects simultaneously while meeting deadlines.
• Coordinate timelines and deliverables with internal teams and external vendors when needed.
• Help maintain content calendars and marketing project schedules.
• Track social media and content performance metrics.
• Provide recommendations for improving engagement and content effectiveness.
• Stay current on social media trends, content best practices, and emerging marketing tools.

Benefits

• Medical/Dental/Vision/HSA benefits offered after 30 days of employment.
• Company sponsored Life Insurance and Short Term Disability.
• Optional Life Insurance and Long Term Disability Plans.
• 401(k) with 3% match regardless of employee contribution.
• Paid time off accrual beginning first day of employment
• Paid holidays
• Optional remote work days
• Paid Family/Military/Bereavement leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level