Content Marketing Specialist - Vietnamese Market (3 month contract)

Weee • Fremont, CA

12d • $70,304 - $75,000 • Onsite

About The Position

Weee! is looking for a talented, passionate Content Marketing Specialist to join our Vietnamese Marketing Team and help create high-impact campaigns for the Vietnamese community. In this role, you’ll partner closely with Merchandising and Product teams to build best-in-class in-app marketing content that drives key business metrics. This is a strong opportunity to grow with an entrepreneurial team in a fast-paced, dynamic environment. This role is onsite 5 days a week in Fremont, CA

Requirements

• 1+ years of content marketing experience, including landing pages, email marketing, and push notifications.
• Bachelor’s degree or equivalent relevant experience in content marketing, advertising, communications, or a related field.
• Strong grasp of content marketing fundamentals and copywriting best practices.
• Proficiency in Figma, Canva, Adobe, and Google Sheets required
• Analytical mindset with the ability to interpret performance metrics and turn insights into action.
• Comfortable using AI tools to improve marketing efficiency and effectiveness.
• Excellent verbal and written communication skills; native/bilingual Vietnamese and strong English proficiency required.
• Deep understanding of the Vietnamese community, including taste preferences, food trends, and culture.

Nice To Haves

• Familiarity with Klaviyo is a plus.
• Experience in eCommerce or food delivery is a plus.
• Passion for making delicious, fresh groceries accessible to everyone.

Responsibilities

• Create and execute end to end content across in-app pages, website landing pages, email, and push notifications (English and Vietnamese) for the Vietnamese storefront, supporting weekly deals, seasonal promotions, and evergreen collections
• Plan, launch, and optimize themed storefront activities and seasonal campaigns aligned with the marketing calendar to drive user engagement.
• Curate customer-centric content and SKU selections for Vietnamese customers, ensuring alignment with overall marketing goals.
• Use AI tools to enhance campaign creation, testing, and performance optimization.
• Drive improvements to in-app search by leading initiatives, running weekly reviews, and providing actionable feedback.
• Improve Vietnamese language storefront translation and support translation requests as needed.
• Partner with Growth marketing team and lifecycle marketing to identify new opportunities for new-user growth.
• Collaborate with the Product team on feature bundling and homepage improvements.
• Provide weekly updates on content marketing performance to team members and Market leaders.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level