Content Marketing Specialist - Vietnamese Market (3 month contract)
About The Position
Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch. Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing. Weee! is looking for a talented, passionate Content Marketing Specialist to join our Vietnamese Marketing Team and help create high-impact campaigns for the Vietnamese community. In this role, you’ll partner closely with Merchandising and Product teams to build best-in-class in-app marketing content that drives key business metrics. This is a strong opportunity to grow with an entrepreneurial team in a fast-paced, dynamic environment.
Requirements
- 1+ years of content marketing experience, including landing pages, email marketing, and push notifications.
- Bachelor’s degree or equivalent relevant experience in content marketing, advertising, communications, or a related field.
- Strong grasp of content marketing fundamentals and copywriting best practices.
- Proficiency in Figma, Canva, Adobe, and Google Sheets required
- Analytical mindset with the ability to interpret performance metrics and turn insights into action.
- Comfortable using AI tools to improve marketing efficiency and effectiveness.
- Excellent verbal and written communication skills; native/bilingual Vietnamese and strong English proficiency required.
- Deep understanding of the Vietnamese community, including taste preferences, food trends, and culture.
- Passion for making delicious, fresh groceries accessible to everyone.
Nice To Haves
- Familiarity with Klaviyo is a plus.
- Experience in eCommerce or food delivery is a plus.
Responsibilities
- Create and execute end to end content across in-app pages, website landing pages, email, and push notifications (English and Vietnamese) for the Vietnamese storefront, supporting weekly deals, seasonal promotions, and evergreen collections
- Plan, launch, and optimize themed storefront activities and seasonal campaigns aligned with the marketing calendar to drive user engagement.
- Curate customer-centric content and SKU selections for Vietnamese customers, ensuring alignment with overall marketing goals.
- Use AI tools to enhance campaign creation, testing, and performance optimization.
- Drive improvements to in-app search by leading initiatives, running weekly reviews, and providing actionable feedback.
- Improve Vietnamese language storefront translation and support translation requests as needed.
- Partner with Growth marketing team and lifecycle marketing to identify new opportunities for new-user growth.
- Collaborate with the Product team on feature bundling and homepage improvements.
- Provide weekly updates on content marketing performance to team members and Market leaders.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
