Content Marketing Specialist II (Full Time) - United States DevRel Marketing ETR

Cisco • Research Triangle Park, NC

3d • $77,300 - $97,900 • Remote

About The Position

The Messaging Proof Points team is responsible for creating impactful stories, messaging, and content that serve as proof points for Cisco’s core messaging, One Cisco. We craft simple, memorable messaging use case stories and enablement content that is consistently activated through world-class enablement and marketing campaigns across Cisco and our partners. An important function of our team is showcasing how our company uses products across the Cisco portfolio and the value realized through Cisco on Cisco stories. You are a creative and detail-oriented Content Marketing Specialist with strong storytelling and writing skills, as well as a keen willingness and ability to understand and turn technical jargon into easy-to-digest, targeted content for marketing purposes. You have strong project management skills and are comfortable coordinating with internal customers, sales teams, and other stakeholders to ensure timely and accurate delivery of content. You are personable, professional, and skilled at fostering trust and collaboration with teams with a goal to highlight their achievements authentically. You have a results-driven and growth mindset.

Requirements

• Meet one of the following (completed within the past 3 years or expected to be completed within the next 12 months): A Master's degree with 0 years of work experience; or A Bachelor's degree with 2 years of work experience; or An educational or workforce development program (e.g., Associate’s, Apprenticeship, Boot camp, or Certification) with 3 years of work experience; or A High school diploma (or equivalent) with 4 years of work experience.
• Qualifying education and work experience should be in Marketing, Communications, Journalism, or related field.
• Experience in content marketing, blogging, executive and internal communications, editorial work, or related fields in tech.
• Strong writing and editing skills with an eye for detail and accuracy.

Nice To Haves

• Proactive attitude with a passion for storytelling and creating high-quality content.
• Excellent organizational and project management skills, with the ability to handle multiple projects and deadlines.
• Strong interpersonal skills to build relationships and collaborate across teams.
• Familiarity with Asana, Sharepoint, Generative AI, SEO best practices, and content performance metrics.
• Willingness to work with AI as a tool to achieve goals.

Responsibilities

• Sourcing and editing quality Cisco on Cisco use case stories aligned with the team’s content strategy.
• Interviewing technical subject matter experts (SMEs)
• Establishing and maintaining relationships with SMEs and key stakeholders
• Delivering 1-2 case studies per quarter, as well as creating supplemental enablement assets (blogs, slides, sales toolkits, videos, etc.)
• Optimizing content for SEO and audience engagement in partnership with subject matter experts.
• Researching topics and trends to inform compelling and relevant content.
• Assisting with Messaging and Content team needs as necessary, examples may include: Event Content Kits, Vendor Coordination, Content Audits, editing and reviewing marketing/messaging content and assets, and more.
• Researching and fact checking technical information for sales guides/technical proof points
• Ensuring all programs are delivered on time and meet quality standards.
• Contributing to internal newsletters to promote content created.
• Conducting regular outreach to cross-functional teams to gather story leads and support content creation.

Benefits

• medical, dental and vision insurance
• a 401(k) plan with a Cisco matching contribution
• paid parental leave
• short and long-term disability coverage
• basic life insurance
• grants of Cisco restricted stock units
• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
• 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
• 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees (Non-exempt employees)
• flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) (Exempt employees)
• 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
• Additional paid time away may be requested to deal with critical or emergency issues for family members
• Optional 10 paid days per full calendar year to volunteer
• annual bonuses (for non-sales roles)
• performance-based incentive pay on top of their base salary (for sales roles)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level