Content Marketing Manager
About The Position
bVital is a brain regeneration center based in Park City, Utah, with a large and growing online presence and online programs. We specialize in helping people with Parkinson's improve function, reduce symptoms, and in some cases reverse decline. We help people with traumatic brain injuries and concussions reverse their symptoms and reclaim their lives. And we serve executives and high performers who want to protect their brain health long-term. We are not a typical healthcare company. Our team is clinically grounded and heart-centered. We communicate complex health topics simply and clearly because our patients and their families deserve to actually understand what is happening and why. The work we do changes lives, and the content you create is how those people find us.
Requirements
- 5+ years of content writing and development experience
- Proven direct response copywriting skills with emails, ads, and CTAs that actually convert
- Long-form writing ability: blogs, newsletters, and manuscript-level content
- Email marketing knowledge: deliverability, segmentation, open rates, spam management
- Brand voice development: you can learn a voice and maintain it across every channel and format
- Proof of previous work: a campaign that performed, a newsletter you owned, or a blog you ran
Nice To Haves
- Experience writing for health, wellness, or medical brands
- SEO writing experience
- A portfolio or published work you can share
Responsibilities
- Write and edit newsletters, blog posts, email sequences, ad copy, press releases, social media scripts, and web page content
- Build and manage a content bank with a running pipeline of ideas sourced from your own research, team input, and industry trends
- Batch content production to maintain consistent output across all channels
- Brief creative assets into production when visuals are needed alongside copy
- Develop and maintain post opt-in email sequences and reactivation campaigns across the entire CRM
- Build reactivation sequences that bring cold leads back into conversation with measurable results
- Monitor deliverability, segmentation, open rates, and spam rates to keep email performance strong
- Edit and help shape a book manuscript alongside the author: organizing, refining, and tightening content
- Write ecommerce product copy for new supplement launches
- Create product pages that convert browsers into buyers
- Submit all sends and final content to the GHL team for publishing (you write and edit, they execute the send)
- Meet regularly with leadership to align on priorities, review performance, and iterate
- Participate in a review and approval process for all published content
Benefits
- 401(k)
- Health insurance
- Paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
