Content Marketing Manager

Cotiviti

2d • $85,000 - $105,000

About The Position

The Content Marketing Manager is responsible for working with writing, editing, and overseeing the development of a wide variety of marketing content, including website and email copy, blogs, white papers, eBooks, case studies, product collateral, infographics, and checklists. This role involves collaborating heavily with product marketing managers, operations, creative, and SMEs throughout the organization to generate high-quality, rigorously edited content that drives growth.

Requirements

• Bachelor’s degree in Marketing or related field, or equivalent experience.
• 5 years’ content development experience, preferably in healthcare.
• Reliable, driven, and able to prioritize and deliver high-quality work under deadlines.
• Effective collaborator across all levels, including senior leadership.
• Excellent written and verbal communication skills.
• Strong problem-solving, independent judgment, and solution-oriented thinking.
• Strategic Thinking & Decision-Making.
• Analytical Reasoning.
• Problem-Solving.
• Judgment & Discretion.
• Influencing & Negotiation.
• Learning Agility.
• Critical Thinking.
• Remaining in a stationary position, often standing or sitting for prolonged periods.
• Communicating with others to exchange information.
• Repeating motions that may include the wrists, hands, and/or fingers
• Assessing the accuracy, neatness, and thoroughness of the work assigned.
• Must be able to provide high-speed internet access / connectivity and office setup and maintenance.
• Must be able to provide a dedicated, secure work area

Responsibilities

• Write content for marketing assets such as blogs, landing pages, emails, white papers, eBooks, case studies, and advertisements.
• Interview and develop relationships with subject matter experts (SMEs) throughout organization to develop new content assets.
• Collaborate with product marketing managers to update previously published content to reflect new metrics, proof points, and differentiators.
• Assist in developing marketing campaign strategies in collaboration with supervisor and product marketing managers.
• Assist with search engine optimization (SEO) and generative engine optimization (GEO) initiatives for Cotiviti website, blog, and resource center.
• Assist in content creation and management of social media platforms as needed.
• Manage review process for content, ensuring all appropriate stakeholders have signed off before publication.
• Ensure content conforms to style Guide and brand voice.
• Assist in auditing and managing website and blog content, working with supervisor and other colleagues to keep it fresh, relevant, and optimized for search (e.g., keyword selection, tagging, and images).
• Perform peer reviews of content drafted by other writers.
• Assist more junior team members in developing writing skills and provides guidance as a mentor.
• Complete all responsibilities as outlined in the annual performance review and/or goal setting.
• Complete all special projects and other duties as assigned.
• Must be able to perform duties with or without reasonable accommodation.

Benefits

• Cotiviti offers team members a competitive benefits package to address a wide range of personal and family needs, including medical, dental, vision, disability, and life insurance coverage, 401(k) savings plans, paid family leave, 9 paid holidays per year, and 17-27 days of Paid Time Off (PTO) per year, depending on specific level and length of service with Cotiviti.
• For information about our benefits package, please refer to our Careers page.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level