Content Marketing Manager

Vidyard

1d • $84 - $103 • Remote

About The Position

Vidyard is seeking a Content Marketing Manager to join our Demand Generation team. Reporting to the Senior Manager, Growth and Demand Generation, you’ll play a key role in building and optimizing a search-first content engine that drives organic growth, engagement, and pipeline impact across the funnel.
We believe this role is perfect for someone looking to grow a brand in the SEO, AEO, and AI-search space while owning work that directly impacts business outcomes. This is an opportunity for someone who is passionate about content, energized by testing and optimization, and excited to experiment with new formats, channels, and discovery models.
As part of a company that’s building AI-enabled products, we’re looking for someone who is comfortable using AI tools to enhance their own work and accelerate outcomes, while applying strong editorial judgment and strategic thinking. You’ll be part of a culture that values experimentation, continuous learning, and finding smarter ways to solve problems.
This is a remote-first role open to candidates located in Canada.

Requirements

• 2-4 years of experience in B2B tech content marketing, SEO content, or a related role.
• Proven ability to create content that drives organic growth and supports demand generation.
• Experience managing or working closely with an SEO agency.
• Strong understanding of modern SEO and how search is evolving with LLMs and AI.
• Reporting and dashboard creation experience with tools like GA4, SEMrush, and working knowledge of google tag manager
• Hands-on experience using AI in content creation and strategy without sacrificing quality or voice.
• Excellent writing and editing skills across long-form and conversion-focused formats.
• Experience is creating content for social media platforms, driving engagement for driving awareness in brand and product.
• Experience optimizing content for generative or answer-based search.

Nice To Haves

• Familiarity with structured data, entity-based SEO, or technical SaaS products.
• Exposure to content experimentation or CRO.

Responsibilities

• Content Strategy & Creation: Own the full content lifecycle, from ideation, creation, optimization, and distribution, across website copy, blog and SEO content, social, paid ads, and key demand gen assets, translating technical concepts into clear, compelling narratives.
• SEO & LLM/AI Search-First Content: Lead search-first content strategy across traditional SEO and LLM-powered discovery by building content designed for ranking, retrieval, summarization, and citation in AI-driven search experiences.
• SEO Agency Management: Manage and partner closely with an external SEO agency, setting priorities, evaluating recommendations, and ensuring SEO insights translate into high-quality, on-brand content that supports business goals.
• Distribution, Performance & Optimization: Drive content distribution across owned, earned, and paid channels while measuring and optimizing performance across organic traffic, AI-search visibility, engagement, and conversion metrics.
• AI-Enabled Content Creation: Use AI tools to accelerate research, ideation, and optimization while applying human editorial judgment to preserve accuracy, originality, and a consistent brand voice.
• Cross-Functional Collaboration: Partner with Product Marketing, Demand Gen, Brand, and Analytics to support launches, GTM initiatives, and thought leadership with high-impact content.

Benefits

• Work-life Integration: At Vidyard, we set the bar high, expecting excellence and dedication from every team member. In return, we empower you to integrate work and life seamlessly. Enjoy remote-first flexibility, unlimited vacation, and the option to work abroad for up to 90 days each year.
• Competitive Benefits: Start day one with comprehensive, flexible benefits tailored to support you (RRSP match and stock options included following completion of your probationary period).
• Wellness & Mental Health: Flexible spending accounts and $1,500 annually for mental health support through Inkblot.
• Parental Leave Top-Up: Support when it matters most, with enhanced parental leave benefits.
• Growth & Development: $1,500 annual allowance, mentorship, and regular review cycles to support your professional development.
• Purpose & Impact: Paid volunteer hours and Employee Resource Groups to champion inclusion and community.
• Your Workspace, Your Choice: Remote-first with the option to collaborate in our office space in Kitchener, Ontario.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees