Content Marketing Manager
About The Position
We’re looking for a Content Marketing Manager who’s equal parts storyteller, strategist, and doer. In this role, you’ll manage the content engine that connects Dispel’s message to audiences across cybersecurity, operations, and IT/OT leadership. You’ll translate complex technical concepts into clear, human-centered stories and distribute them through the right channels—blogs, case studies, whitepapers, email, social media, and partner campaigns. This is a high-impact role for someone who wants to shape how the industrial world thinks about secure remote access, data connectivity, and resilience.
Requirements
- 3–5 years of experience in B2B content marketing, ideally in cybersecurity, industrial technology, or SaaS.
- Strong writing and editing skills with the ability to simplify complex OT/IT security topics.
- Experience creating content across formats including blogs, whitepapers, case studies, email, and social.
- Expert knowledge of HubSpot, LinkedIn, AI.
- Highly organized, detail-oriented, and comfortable managing multiple projects and stakeholders.
- Collaborative mindset with curiosity about cybersecurity, industrial systems, and how things work.
Nice To Haves
- Experience interviewing engineers, CISOs, or technical SMEs.
- Familiarity with OT, ICS, or industrial cybersecurity concepts.
- Experience managing social calendars.
- Exposure to video or multimedia storytelling.
Responsibilities
- Build and manage the content calendar aligned to Dispel’s go-to-market strategy, campaigns, and product roadmap.
- Collaborate closely with product marketing, sales, and subject matter experts to help define themes, messaging pillars, and narratives.
- Design scalable content workflows to support high-volume production while maintaining quality and brand consistency.
- Manage and lead social media channels, optimizing content for engagement and audience growth across LinkedIn, YouTube, and industry platforms.
- Serve as editorial lead, maintaining Dispel’s voice and tone across all channels.
- Edit and write blogs, thought leadership articles, case studies, website solution pages, and solution briefs that make technical topics engaging and credible.
- Develop and manage email nurtures, newsletters, and partner spotlights to support pipeline and customer engagement.
- Lead Dispel’s LinkedIn content strategy to increase visibility, engagement, and thought leadership reach.
- Partner with design to turn ideas into visual assets such as carousels, infographics, and video concepts.
- Collaborate with technology partners (e.g., Nozomi Networks, TXOne) on co-marketing content, solution briefs, and joint campaigns.
- Support field and virtual events with promotional content, landing pages, and social amplification.
- Collaborate and track content performance across traffic, engagement, and conversion metrics, and share insights with the marketing team.
- Optimize content for SEO and GEO using analytics, keyword research, and AI-assisted tools to improve visibility and ROI.
- Continuously refine formats, channels, and messaging based on performance data and audience behavior.
Benefits
- $83-96K base salary
- Incentive units/ equity
- Performance bonus eligible
- PTO
- Full medical, vision, dental insurance
- Remote
- +More!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
