Content Marketing Manager

Western Digital • Irvine, CA

1d

About The Position

The Senior Content Marketing Manager develops and executes high-impact content that supports WD’s corporate marketing strategy and brand storytelling. This role partners closely with cross-functional teams and technical subject matter experts to create content that informs, engages, and positions WD as a leader in data infrastructure and storage innovation.

Requirements

• Demonstrated experience in content marketing, editorial strategy, journalism, or digital storytelling , ideally in enterprise technology or B2B.
• Exceptional writing and editing skills with the ability to simplify complex technical topics.
• Experience managing editorial workflows and coordinating content across multiple teams.
• Proven ability to collaborate effectively with cross-functional stakeholders and technical SMEs.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

Nice To Haves

• Experience in enterprise technology, cloud infrastructure, AI, or data storage industries
• Familiarity with SEO, digital analytics, and content performance optimization.
• Experience developing video or multimedia content

Responsibilities

• Write and develop compelling content for the WD Blog, website, social media channels, YouTube, and external publications
• Translate complex technical concepts into clear, engaging narratives for enterprise and technology audiences.
• Provide strategic input into and help manage a shared editorial and content calendar across corporate marketing and partner teams.
• Collaborate with engineering, product, and other subject matter experts to ensure content is technically accurate and aligned with WD’s innovation story.
• Partner with cross-functional teams—including creative design, web operations, and social media —to bring content to life across channels and formats.
• Support corporate storytelling initiatives including thought leadership, executive content, and industry commentary
• Identify content opportunities aligned with WD’s core marketing pillars and key industry trends across AI, cloud, and data infrastructure
• Monitor content performance and partner with digital teams to optimize for reach, engagement, and discoverability.

Benefits

• paid vacation time
• paid sick leave
• medical/dental/vision insurance
• life, accident and disability insurance
• tax-advantaged flexible spending and health savings accounts
• employee assistance program
• other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity
• tuition reimbursement
• transit
• the Applause Program
• employee stock purchase plan
• the WD Savings 401(k) Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees