Content Marketing Manager

PlayMetrics • Durham, NC

47d • Hybrid

About The Position

PlayMetrics is looking for a creative and experienced Content Marketing Manager to craft multimedia content which gets noticed in a competitive space, drives results, and showcases our forward-thinking approach to youth sports technology. This is a role for someone who thrives on variety, loves mixing strategy with hands-on execution, and gets excited when their work makes a real impact. You’ll plan, produce, and measure content that helps people understand our products and brand differentiators – and actually care about them. Turning complex product or technical information into clear, compelling, and persuasive content is at the heart of this role, so exceptional writing skills are non-negotiable. Note: This is a full-time position, and we are looking for a local candidate to work in the office at our Morrisville, NC headquarters, currently hybrid work-from-home three days per week, but subject to the Company’s needs and policies in the future. As our Content Marketing Manager, you’ll own content across channels, supporting growth marketing campaigns, sales enablement, product marketing, and customer engagement. This role offers variety, ownership, and the chance to help shape the future of youth sports technology alongside a collaborative, high-energy team that balances big ideas with practical execution. It’s also your opportunity to define and grow a brand voice that’s confident, daring, and unafraid to stand out.

Requirements

• 5-7+ years of experience in content marketing or a closely related role.
• B2B SaaS marketing experience, ideally in a growth-focused environment.
• Exceptional storytelling skills.
• Excellent communication and relationship-building skills—able to engage C-level customer contacts and internal stakeholders alike.
• Strong sales enablement experience creating messaging, campaigns, call scripts, and collateral that deliver results.
• Outstanding project management and organizational skills, with an ability to juggle multiple priorities without missing a beat.
• Excellent collaboration and communication skills across teams and with customers.
• Solid understanding of SEO and content marketing best practices.
• Adaptable, creative, and flexible in a constantly changing marketing landscape.
• Energetic and personable – with just the right touch of wit and humor.
• Will be at least 18 years of age
• Will have a minimum of bachelor's degree in Marketing or related field
• Can read, write, and fluently speak and understand English
• Strong verbal and written communication skills
• Are confident using technology and navigating technology applications
• Will be legally authorized to work in the US for any employer in the US.
• We cannot consider candidates who require sponsorship for a work-authorized visa.

Responsibilities

• Build and maintain a content strategy and calendar that drives results, working closely with brand, growth, sales, product, and customer teams.
• Generate fresh content ideas from customer insights, market trends, SEO research, competitive intel, and product knowledge.
• Get to know our customers, their challenges, and what makes them tick through research and cross-team collaboration.
• Partner with Sales to create messaging, email campaigns, call scripts, presentations, and other tools that build buzz and drive revenue.
• Translate data and product info into clear, actionable content for internal and external audiences.
• Support Customer Success and Product teams with content that educates, informs, and highlights PlayMetrics’ value.
• Produce high-quality content across formats: blog posts, ebooks, customer stories, videos, sales collateral, emails, and more.
• Build and manage a reliable bench of outsourced content talent (freelancers and contractors), ensuring deadlines, budgets, and quality standards are met. Oversee the content calendar, audit existing content, find gaps, and recommend improvements.
• Report on content performance, results, and effectiveness to the Director of Brand, with recommendations on adjusting strategy and deliverables.

Benefits

• Competitive pay
• Competitive benefits, including comprehensive medical, dental, and vision plans for you and your dependents which are 100% company paid, 401(k) with employer match, and company paid group and disability insurance
• Paid Time Off
• Casual dress work environment
• Central office location in RTP

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 11-50 employees