Content Marketing Manager

Practice Better

5d • $100,000 - $110,000 • Remote

About The Position

We're seeking a strategic and hands-on Content Marketing Manager to help established health and wellness practices recognize and solve the challenges that come with growth. This high-impact role offers the opportunity to surface demand, generate meaningful buying signals, and position Practice Better as the obvious choice when scaling practices are ready to make a decision.
As our Content Marketing Manager, you'll be helping multi-practitioner clinics and growing practices recognize problems they already have, giving them language for those challenges, and helping them understand why solving them matters. Your focus will be on creating content that resonates with practices in research mode, tracking who pays attention, and staying top of mind so when they're ready to buy, we're their first call.

Requirements

• 4-6 years of content marketing experience, with at least 2 years creating B2B SaaS content for scaling practices.
• Proven ability to create content that generates real buying signals and converts over time - you understand that most people who will eventually buy aren't ready to buy right now
• Strong understanding of the buyer journey and how to create content for prospects in research, evaluation, and decision modes
• Experience defining what constitutes a meaningful lead or signal, and tracking content performance beyond vanity metrics
• Demonstrated ability to interview customers, extract insights about their challenges, and translate those into content that makes prospects think "that's exactly what I'm dealing with"
• Experience with SEO and GEO best practices and content optimization tools (Google Analytics, Moz, Peec AI or similar)
• Strong project management skills with the discipline to consistently publish helpful, relevant content

Nice To Haves

• Familiarity with the health and wellness, healthcare, or professional services industries

Responsibilities

• Develop and execute a content strategy that helps scaling practices (e.g., 3–20 practitioners, multi-location, mixed service lines) articulate the challenges they're facing as they scale - from operational complexity to client experience gaps to team coordination issues
• Create high-quality content that meets practices where they are in their buying journey: blog posts that explain the problems we solve, guides that help them evaluate solutions, case studies that show what's possible, and thought leadership that teaches them something useful
• Build and refine a system for generating and tracking buying signals - who's downloading guides, attending webinars, reading multiple articles, visiting pricing pages - and work with Lifecycle and Product Marketing to determine what signals indicate real interest
• Partner with Customer Success to uncover and tell stories that help prospects see themselves in our customers' journeys
• Collaborate with Product Marketing and Sales to understand the specific pain points of practices with higher practitioner volumes and translate those into content that provides clarity, not hype
• Optimize content for discoverability (SEO) so practices in research mode can find us when they're looking for answers
• Analyze what content and channels are producing the best signals, and double down on what's working
• Create a nurture strategy that keeps Practice Better top of mind for prospects who aren't ready yet

Benefits

• Comprehensive Benefits
• We offer a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage from day 1, as well as RRSP matching, generous paid parental leave, and annual learning stipends.
• Remote-First, Connected Culture
• Our remote-first model gives you autonomy and flexibility, with optional access to our downtown Toronto office for in-person collaboration. We also host regular off-sites and team gatherings across North America, because connection, creativity, and shared moments matter.
• Wellness and Growth
• Unlimited vacation, built on trust, clear expectations, and real support for taking time off
• Company RRSP program with employer-matched contributions
• Comprehensive health and dental benefits from day 1
• $750 annual Health & Wellness Allowance
• $1,000 annual Learning & Development Allowance to support your growth
• $500 annual Home Office Allowance to set up a productive remote workspace
• Sprout Family: personalized support for family-building and fertility journeys
• Inkblot: confidential, digital mental health support from licensed professionals
• Company-wide holiday closure in December
• Regular virtual company-wide events, lunches, and team socials to stay connected

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed