Content Marketing Manager

Ludus • Grand Rapids, MI

3d • $70,000 - $90,000 • Hybrid

About The Position

Content Marketing Manager We are looking for a Content Marketing Manager to help us tell better customer and product stories, publish consistently, and drive growth through content that works. Full-time · West Michigan (Hybrid) Role Description Ludus is seeking a Content Marketing Manager to lead content strategy and execution. This role creates content that helps prospects understand Ludus, helps customers adopt it, and supports revenue. Reporting to the Head of Marketing, you’ll plan, create, and optimize content that attracts, educates, and converts audiences through strong storytelling, SEO, and performance insights. This is an individual contributor role with a strong writing focus and full ownership of execution. We’re looking for someone with 5+ years of experience in B2B SaaS, technology, or the performing arts. You’ll own the full content lifecycle, from planning through reporting, ensuring every asset supports business goals and reaches the right audience at the right time. Things you should know before applying At Ludus, our mission is to bring people together through shared experiences. It’s a big goal that allows for limitless expansion to make a difference in the world. We get shit done, move fast, and are constantly learning and adapting. We embrace low process and high trust to navigate change and figure out what works. We believe success is never final and when you think it is, that is when you fail. For us, success is a sum of small efforts, including trial and error, so we move at an unrelenting weekly pace. In order to grow as a company and individually, discomfort is necessary so we can continue exploring new ideas and push ourselves to build quality tools to offer the best solutions for our customers. If you prefer a hand-holding environment where everything is black and white, that’s not us. If you’re a self-starter and can thrive in controlled chaos, Ludus is the place for you — it’s time to find your role ⬇️

Requirements

• 5+ years of content marketing experience, ideally in B2B SaaS or a product-led company
• Strong writing skills across blogs, product education content, customer stories, and email
• Experience owning an editorial calendar and publishing on a consistent cadence
• Solid SEO fundamentals (keyword research, on-page optimization, search intent)
• Comfortable writing conversion-focused copy (landing pages, CTAs, ads, campaign emails)
• Organized and self-directed, able to manage priorities and deliver consistently
• Uses HubSpot to track performance and improve content over time
• Strong collaborator who can work across sales, marketing, product, and customer teams

Nice To Haves

• Experience writing product-led content for a SaaS company (launches, feature updates, adoption content)
• Comfortable interviewing customers and turning conversations into strong stories
• Familiarity with HubSpot, GA4, and content reporting
• Experience writing conversion copy for campaigns (landing pages, ads, nurture emails)

Responsibilities

• Owning the content calendar and publishing weekly
• Writing blogs, product education content, customer Spotlights, and emails
• Interviewing customers and internal teams to capture stories and outcomes
• Planning and optimizing SEO content (keywords, on-page updates)
• Supporting campaigns with copy for landing pages, launches, ads, and CTAs
• Tracking performance in HubSpot and improving content over time

Benefits

• Health Insurance (Medical, Vision, Dental) — Provided by Blue Cross Blue Shields and Guardian. Ludus covers 90% of the premium of our employees and 50% of all dependents.
• 401(k) matching — Full match on the first 5% contribution and 50% match on the next 5% of contribution (7.5% contribution match by Ludus if you contribute 10%).
• Profit Sharing and Stock Options — We believe in sharing our success and offer annual profit-sharing bonuses during profitable years, along with stock options that give employees a stake in our long-term growth and success.
• Personal Wellness — $50 monthly reimbursement that can be used on anything personal wellness related.
• Experience Credit — $100 yearly reimbursement toward concert tickets, theatre tickets, etc. to encourage shared experiences.
• Flexible PTO — Take the time you need for vacation or personal days - simply work with your team to ensure everything runs smooth while you are away.
• Sick Days — If you're under the weather, we expect you to take the time needed to recover within reason.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed