Content Marketing Manager

SK HoldingsChicago, IL
Remote

About The Position

We’re looking for a Content Marketing Manager to lead and manage the strategy, production, and distribution of content across both B2B and B2C channels within a fast-moving, content-driven business. This is a hybrid role that blends high-level strategy planning with hands-on execution. You’ll be responsible for deciding what content gets made and who we work with, while also stepping in to execute key marketing initiatives across email, social, community, and trade shows.

Requirements

  • Strong organizational and project management skills
  • Ability to balance high-level strategy with hands-on execution
  • Experience or willingness working with external partners, agencies, or creators
  • Must be willing to travel for key industry events
  • Has an interest to learn AI tools

Nice To Haves

  • Familiarity with compliance processes (e.g., 2257) is a plus
  • Experience with email marketing platforms, social media management, and community tools (e.g., Discord, Twitter, Reddit, Instagram)
  • Data-driven mindset with the ability to analyze and improve performance

Responsibilities

  • Own the content planning pipeline, including identifying talent, creators, and content opportunities
  • Manage content budgets and allocate resources across productions
  • Build and maintain production schedules to ensure consistent output
  • Oversee compliance requirements, including 2257 documentation and model releases
  • Manage relationships with third-party directors and production partners
  • Act as the primary point of contact for agencies, studios, and talent
  • Lead B2C marketing initiatives to drive engagement, acquisition, and retention
  • Own email marketing strategy and execution (ideation, campaign management, performance tracking; design handled separately)
  • Manage and grow brand presence across social media platforms
  • Oversee and engage community channels, including Discord, driving engagement and retention.
  • Develop and execute merchandise initiatives from concept to distribution
  • Plan and execute presence at key industry and culture events, including: • AVN • XBIZ (LA, Miami, & Amsterdam) • Select comic, gaming, and fan conventions
  • Coordinate logistics, partnerships, and on-site execution for events and activations. Ensuring events translate into measure brand and audience growth.
  • Lead outreach to creators for original productions and collaborations
  • Identify emerging talent and partnership opportunities
  • Manage timelines and deliverables across creator-led content initiatives
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