Content Marketing Manager

Automata

19h • $90,000 - $100,000 • Hybrid

About The Position

We are hiring x1 Content Marketing Manager, but we're open to candidates located on East Coast, US and London, UK.
At Automata, we're on a mission to transform how scientists work by making automation accessible to every lab in the world. We believe that by giving labs the power to automate, we can unlock discoveries that will shape the future of life sciences—from diagnostics and drug discovery to synthetic biology.
But we’re more than just a company disrupting the industry—we're a team of innovators, problem-solvers, and creators passionate about empowering scientists. Our LINQ platform combines hardware and software to streamline workflows, making lab automation fast, flexible, and affordable. This means our customers can focus on groundbreaking research, while we take care of the rest.
Why Work at Automata?
Impact: Your work will directly contribute to advancements in science and medicine, supporting labs around the globe as they push boundaries in research and innovation.
Innovation: You’ll be part of a team solving complex problems (seriously, no one else has figured out how to do this yet), using cutting-edge technology (we have robots).
Growth: We invest in our people. Whether through hands-on experience, professional development, or collaborative projects, you’ll grow both professionally and personally.
Community: Join a diverse, passionate team that values collaboration (golf on a Thursday, Soccer once a month, movie nights whenever we fancy it).
We are looking for a Content Marketing Manager whose mission is to be Develop a comprehensive content marketing strategy and create impactful assets across media that align with Automata’s business objectives and life sciences lab automation target audience.
Why is this role important for Automata?
For us to develop a strong storyline narrative of our products and value proposition, we need to develop different types of assets that are technically accurate and impactful. This role will be focused on delivering such assets.
This is a great opportunity to lead, create. and innovate in a cutting-edge sector where marketing automation and content strategy can fundamentally accelerate thought leadership and customer interest on scientific discovery and healthcare advancement. This role empowers the person to create content assets for impactful, personalized, and multichannel campaigns that streamline complex marketing workflows and significantly boost lead generation, engagement, and brand authority in a highly innovative, regulated, and competitive field.

Requirements

• Expertise: Proven track record of developing and implementing content marketing strategies that drive engagement and support complex B2B sales cycles.
• Industry Experience: Requires 5-7 years in content development and marketing, preferably within life sciences, biotech, or technology sectors.
• Deep understanding of life sciences and lab automation: Ability to grasp complex scientific concepts and translate them into clear, engaging content for specialized audiences.
• Content strategy and creation: Expertise in planning content calendars, producing diverse content types (blogs, whitepapers, videos, social media), and ensuring scientific accuracy and brand alignment.
• SEO/GEO and digital marketing proficiency: Strong knowledge of SEO/GEO best practices, content optimization techniques, and using marketing automation tools effectively to drive organic reach and lead generation.
• Data-driven mindset: Ability to analyze content performance metrics, conduct audience behavior analysis, and optimize marketing efforts based on data insights.
• Marketing automation and CRM, CMS tools: Experience with platforms that automate content distribution, lead nurturing, and user engagement across complex sales funnels.
• Cross-functional collaboration: Skilled at working with product marketing, sales, creative teams, and subject matter experts to develop content that supports business objectives and sales enablement.
• AI literacy in marketing: Familiarity with leveraging AI for content creation, automation, and data analysis in marketing workflows, combined with strategic thinking to guide AI outputs effectively.
• Project management: Ability to manage multiple projects, meet deadlines, and maintain a consistent publishing cadence.

Nice To Haves

• Experience managing content across multiple channels and formats, with a focus on educating and influencing technical and executive audiences in scientific domains

Responsibilities

• Designing and executing a comprehensive content marketing strategy aligned to Automata’s brand and business goals, particularly targeting scientific and decision-making audiences.
• Developing a content calendar and producing high-quality content such as blogs, whitepapers, case studies, infographics, webinars, and video scripts to support product marketing and sales enablement.
• Collaborating closely with product marketing, sales, SEO specialists, creative teams, and subject matter experts to ensure accurate, engaging, and optimized content across multiple channels.
• Managing the editorial process including content creation, editing, proofreading, and ensuring brand consistency and messaging alignment.
• Implementing SEO best practices and working with SEO agencies to drive organic website traffic and improve content discoverability.
• Monitoring and analyzing content performance metrics to optimize and adjust strategies for better engagement and lead generation.
• Staying current on life sciences market trends, audience preferences, and competitor content to produce relevant, insightful, and differentiated marketing materials.
• Supporting demand generation campaigns and event marketing through targeted content development.
• Leading collaboration across marketing teams to integrate content strategy effectively into overall marketing and product launch plans.

Benefits

• 🍎 Vitality Health Insurance
• 👀 Eye Care
• 🚗 Salary Sacrifice - EV
• 🚲 Salary Sacrifice - Bike & Tech
• 🧘🏼‍♀️ Wellbeing & Support
• ☀️ Wellbeing & Development Allowance
• 💙 Spill & Employee Assistance Programme
• 😊 Additional Leave
• 👵🏼 Pension Scheme
• 🫂 Group Life & Critical Illness cover

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed