Content Marketing Manager

Revver • Lehi, UT

11d

About The Position

Revver empowers businesses to enhance their profitability and productivity by automating their document-centric workflows with our award-winning software platform. With nearly 25 years of experience, Revver drives positive outcomes through improved efficiency, security, compliance, and governance, allowing teams to focus on work that matters most. Join our dynamic team to experience the stability of a well-established company with the excitement and innovation of a startup environment. As a Content Manager at Revver, you are a creative and strategic thinker with a passion for storytelling and brand building. You will be responsible for planning, developing, and managing content across all channels to engage our audience, drive traffic, and generate leads. This role requires expertise in leveraging tools like Marketo pr Hubspot for content distribution and email marketing, as well as the ability to collaborate with external agencies to enhance our content strategy.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of experience in content creation, content marketing, or related roles, preferably within a SaaS or technology company.
• Hands-on experience with Marketo or similar marketing automation platforms.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO principles and content optimization techniques.
• Proficiency in content management systems (CMS), such as WordPress.
• Familiarity with analytics tools such as Google Analytics and SEO software.
• Ability to create and manage a content calendar and meet deadlines consistently.
• Excellent communication and collaboration skills, including experience partnering with external agencies.
• Creative mindset with the ability to craft engaging narratives and adapt tone/voice to different audiences.

Nice To Haves

• Knowledge of design tools such as Canva or Adobe Creative Suite and Salesforce CRM are a plus.
• Familiarity with insurance/wealth management, small and local government, or manufacturing audiences is a plus.
• You have a portfolio showcasing your writing and content creation skills.
• You have experience in video production or podcasting.
• You have advanced knowledge of SEO tools such as Ahrefs, SEMrush, or Moz.
• You are based in Utah and willing to report to our Lehi office several times a week.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Conduct in-depth keyword research, industry analysis, and competitor analysis to identify content gaps and opportunities to drive engagement, brand awareness, and lead generation.
• Produce high-quality compelling content, including blog posts, articles, eBooks, buyer guides, case studies, whitepapers, webinar scripts, social media posts, website copy, videos and email campaigns.
• Build a strong understanding of our market, value proposition, competitive landscape, and product features and benefits to inform content creation and strategy.
• Becoming a technical subject matter expert, translating complex product features into engaging sales enablement and client and prospect-facing content.
• Optimize content for search engines to improve visibility and drive organic traffic to the website, landing pages and product pages.
• Use Marketo to design, execute, and analyze email marketing campaigns, nurture flows, and other automated marketing initiatives.
• Develop and maintain a content calendar that supports key marketing initiatives to ensure consistent publishing across platforms.
• Collaborate with cross-functional teams to ensure content is aligned with product launches, live events, and other marketing activities.
• Partner with external agencies to scale content creation efforts, manage campaigns, or develop specialized assets as needed.
• Interact directly with our customer base, including calls, online meetings, and on-site visits to capture compelling stories.
• Track and reporting on content performance using analytics tools to measure KPIs (e.g., web traffic, lead generation, social shares, conversion rates).
• Analyze audience insights and comments to refine content strategies, improve engagement, and ROI.
• Collaborate with the marketing team to support campaigns with compelling content.
• Work closely with internal teams, such as sales and customer success, to develop content that meets the needs of different audiences.
• Track and analyze content performance using analytics tools to inform future content decisions.
• Ensure all content aligns with Revver’s branding and messaging guidelines.

Benefits

• Competitive salary
• Opportunities for career growth
• Top-notch work-life balance and company culture

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level