Content Marketing Manager, Finance

Rippling People Center Inc. • San Francisco, CA

39d

About The Position

We're looking for a Content Marketing Manager to build and lead the content engine for Rippling Spend, Rippling's spend management suite. This role is ideal for a finance practitioner turned marketer-someone who's lived the challenges of controlling spend, closing the books, or scaling accounting operations at a high-growth company, and now wants to tell those stories to the world. You'll own the content strategy that engages, educates, and inspires finance leaders-crafting high-impact content pieces that either go viral, build trust, drive pipeline, or show how Rippling helps companies win. You'll produce content that's impossible to ignore-always paired with a distribution plan that gets it in front of the right executives. As a member of our small but mighty Content Marketing team, you'll work closely with GTM Managers and Growth Marketers to launch campaigns, test new formats, and uncover insights about what resonates with this audience. You'll also collaborate directly with top CFOs and Controllers to turn their expertise into stories that shape the next generation of finance leadership.

Requirements

• 3-5 years of experience in accounting or finance-you understand how real teams operate, from closing the books to managing budgets.
• Proven storytelling ability-whether through YouTube videos, freelance work, or anything in between. This can come in many forms.
• Analytical mindset with creative range-you're just as comfortable pitching crazy ideas in a brainstorm as you are pulling data, measuring ROI, and making performance-driven recommendations.
• Understanding of what makes content go viral-Not only do you understand content marketing best practices, you can also dream up witty, out-of-the-box, and even provocative ideas.
• Project management excellence-organized, communicative, cross-functional, and always landing the plane.
• Comfort on camera-from webinars to video skits, you're energized by being a voice of authority and personality.
• You thrive in fast-paced, high-growth environments-you love building from zero to one.

Nice To Haves

• Experience marketing to or working with C-suite personas is a big plus-but an insatiable curiosity to learn about this audience is much more crucial.
• Bonus: Experience in B2B SaaS, fintech, or spend management.

Responsibilities

• Audience Insights: Deeply understand our target personas-CFOs, Controllers, and finance leaders at companies with 25-500 employees. Immerse yourself in their community (online and offline) and turn insights into content opportunities.
• Campaign Execution: Launch multi-channel content campaigns-from viral YouTube videos and social skits to data reports, webinars, and educational series.
• Thought Leadership: Host and produce webinars featuring top finance executives (e.g. former Controller of OpenAI), transforming their insights into content the broader finance community craves.
• Data Storytelling: Build original research and reports that surface industry trends in spend management, payroll, and finance operations.
• Video Strategy: Develop both entertaining and educational video concepts-short-form social clips, documentary-style stories, and insight-driven explainers.
• Newsletter & Gated Assets: Own our flagship finance newsletter and create lead-generation resources that add value for the community.
• Performance Optimization: Use data to measure impact, report on performance, and continually refine your strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Publishing Industries
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees