Content Marketing Manager, Editorial
About The Position
Providers can't partner with Zocdoc if they've never heard of us — or if everything they've heard sounds like everyone else. This role exists to change that. You'll run a small, scrappy publication on Zocdoc's website — with a newsletter and LinkedIn presence to match — acting as our in-house reporter, finding the stories hiding inside the company and turning them into content that earns attention and drives measurable traffic. You'll Enjoy This Role If You Are... A natural interviewer who spots stories others miss. Obsessed with the numbers — you check dashboards for fun. A strong writer and thinker. Someone who's built something from nothing.
Requirements
- 5–8 years of content marketing experience with a track record of growing organic traffic.
- Strong interviewing skills.
- Comfort with analytics tools Amplitude or Looker.
- SEO fluency.
- A portfolio that shows range.
Nice To Haves
- Strong journalism experience preferred.
- Healthcare, B2B, or marketplace experience a plus.
Responsibilities
- Running the provider blog end-to-end — editorial calendar, writing, publishing, performance.
- Interviewing providers, patients, and executives to surface stories worth telling.
- Driving measurable traffic growth through SEO-informed content and smart distribution.
- Building and growing a provider newsletter.
- Creating LinkedIn content that pulls people back to the site.
- Ghostwriting occasional thought leadership for executives.
- Partnering across SEO, Brand, Lifecycle Marketing, and Provider Acquisition to make sure content connects to the business.
Benefits
- Flexible, hybrid work environment at our convenient Soho location
- Unlimited Vacation
- 100% paid employee health benefit options (including medical, dental, and vision)
- Commuter Benefits
- 401(k) with employer funded match
- Corporate wellness program with Wellhub
- Sabbatical leave (for employees with 5+ years of service)
- Competitive paid parental leave and fertility/family planning reimbursement
- Cell phone reimbursement
- Catered lunch everyday along with beverages and snacks
- Employee Resource Groups and ZocClubs to promote shared community and belonging
- Great Place to Work Certified
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
