Content Marketing Manager (Copy)

GC AI • San Mateo, CA

3h

About The Position

We’re hiring a Content Marketing Manager to scale GC AI’s content strategy. You’ll lead the editorial direction that shapes how GC AI shows up in the legal, AI and tech ecosystem, from thought leadership to demand gen to storytelling. This role is equal parts strategist, editor-in-chief, and operator. We’re looking for a sharp, versatile storyteller who can translate complex legal and AI topics into content people actually want to read. We move fast, value clarity over polish, and prioritize content that informs, not advertises. This role requires legal expertise. You’ll help set the content agenda, manage execution across multiple channels, and ensure every asset moves the needle on brand credibility, pipeline generation, and customer engagement. You’ll collaborate closely with Demand Gen, Product Marketing, Sales, Events, and Product to align content with revenue goals and company narrative.

Requirements

• A legal background; attorneys encouraged to apply
• 8+ years in content marketing for a B2B SaaS company.
• Proven track record of developing and scaling content strategies that drive brand authority and measurable pipeline impact.
• Exceptional editorial instincts and writing/editing skills.
• Experience commissioning and managing contributors, thought leaders, or SMEs.
• Familiarity with SEO and content analytics.
• Ability to juggle multiple initiatives, stakeholders, and deadlines.
• Proven success partnering with sales, product, events, and PR.

Nice To Haves

• Executive ghostwriting, AI/ML content, or publishing in legal/regulated industries.

Responsibilities

• Set Content Strategy: Define and own GC AI’s content strategy, aligning it with GTM priorities and industry trends.
• Content Mix: Deliver a balanced mix of long-form content (white papers, reports), short-form thought leadership (LinkedIn posts, blogs), and campaign assets (email, landing pages, ads).
• Taste & Craft: Uphold high editorial standards for clarity, precision, and restraint. Ensure GC AI’s content feels sophisticated, useful, personal and unmistakably “ours.”
• Editorial Leadership: Build and maintain a quarterly editorial calendar that supports awareness, demand gen, and customer marketing.
• Distribution & Amplification: Oversee cross-channel distribution (email, social, website, partner syndication) and ensure every piece is tracked and optimized for reach and impact.
• Sponsored Content & Partnerships: Source, negotiate, brief, and manage execution of sponsored content with industry publications, associations, and media partners.
• Thought Leadership Engine: Elevate GC AI’s voice in the in-house legal community by producing high-value articles, white papers, op-eds, and bylined content.
• Podcast Oversight: Direct podcast strategy and execution, including guest selection, discussion framing, and integration into the broader content ecosystem.
• Contributor Management: Commission and manage external contributors, subject-matter experts, and guest authors while ensuring consistency in tone, brand voice, and quality.
• Web & SEO Ownership: Own website content, regular audits, and SEO strategy to drive discoverability and conversion.
• PR Agency Management: Manage relationships with PR partners and agencies, ensuring alignment on media opportunities, messaging, and placements.
• Performance & Insights: Work with demand gen to track KPIs (traffic, engagement, pipeline contribution), run A/B tests, and surface insights that inform future strategy.
• Process & Operations: Manage editorial workflow, review cycles, and content library. Scale processes to support rapid growth.
• Team Leadership: Manage and mentor content team members and external partners, growing capacity as the business scales.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees