Content Marketing Manager- Accounting & Finance

Puzzle.io • San Francisco, CA

1d • Remote

About The Position

Puzzle is redefining how companies navigate their financials. We’ve built modern, AI-powered accounting software that empowers accountants — and the founders they serve — with real-time, actionable insights. Our platform drafts books in real time, integrates with tools like Stripe, Ramp, Mercury, and Gusto, and goes beyond traditional accounting to deliver AI-powered analysis, variance detection, and trends. Built for accounting firms, startups and SMBs, Puzzle takes minutes to set up — giving teams true financial clarity. As we scale, content and brand storytelling are central to how we educate the market, differentiate our product, and drive demand. We’re hiring a Content Marketing Manager to build the content engine, shape our narrative, and create compelling stories for both accounting firms and companies. What We're Looking For You’ll create content that attracts, educates, and converts- while also helping define the frameworks that guide how Puzzle shows up as a brand. You’ll partner closely with Demand Gen, Product Marketing, Growth, Partnerships, and Sales to produce high-impact content rooted in ICP insights and revenue goals. Your work will help accountants understand why Puzzle is different- and help accountants, founders and operators understand what great financial operations looks like.

Requirements

• 5–7 years in content marketing, journalism, product marketing, or similar- ideally B2B SaaS and/or fintech.
• Comfortable writing for multiple technical audiences with different needs.
• Strong storyteller with clear, concise writing and editing skills.
• Strategic but hands-on- happy to create, iterate, and ship.
• Data-aware: you care about performance, not just creativity.
• Naturally curious about accounting, finance, and how businesses run.

Nice To Haves

• Experience with accounting firms, controllers, bookkeepers, CFOs, or founders.
• Helped create brand or content guidelines before.
• Background in fintech, accounting tech, or financial operations.

Responsibilities

• Build a Content Engine that Drives Growth
• Develop a content roadmap tied to the buyer journey across multiple audiences: accounting firms founders and finance leaders SMBs and venture-backed companies
• Translate pain points, objections, and opportunities into content that supports awareness, evaluation, and conversion.
• Create Multi-Format, High-Impact Content
• Blog posts, guides, ebooks, landing pages, website copy with us and with partners
• Email and lifecycle content for campaigns and nurtures
• Webinar content, presentation narratives, and talk tracks
• Infographics, visuals, and data explainers
• Podcast outlines and interview prep
• Case studies, success stories, and proof points
• Product and feature explainers that clarify value — without jargon
• Help Define Brand Voice, Messaging, and ICPs
• Partner with Marketing to refine ICP definitions, personas, and messaging pillars.
• Contribute to brand and content guidelines that ensure consistency across teams.
• Create repeatable templates and frameworks (tone, structure, storytelling style) others can use.
• Turn Insights Into Thought Leadership
• Surface insights from customers, product data, and the market.
• Build content that helps firms improve their workflows and helps companies better understand their accounting and financials.
• Support research, trend reports, and educational resources.
• Cross-Functional Collaboration
• Work closely with Demand Gen to ensure content supports pipeline goals.
• Support Sales with collateral and objection-handling content.
• Partner with Partnerships to support co-marketing with accounting firms and ecosystem partners.
• Measure, Learn, and Improve
• Track performance metrics and understand what content drives engagement and pipeline.
• Iterate quickly- repurpose high-performing content across channels.
• Maintain a scalable content library and process.

Benefits

• Competitive compensation, equity, and remote flexibility
• We offer competitive compensation, equity, flexible PTO, remote-first culture, healthcare benefits, learning budget, coworking stipend, 401K, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees