Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership

Klaviyo • Denver, CO

20h • Remote

About The Position

Klaviyo is seeking an experienced Content Marketing Lead to strategize, develop, produce, and manage the performance of global campaign, demand generation, and thought leadership content. This role is a blend of storytelling, pipeline generation, and editorial operations, focused on creating content that builds market trust, shapes perception, supports go-to-market strategies, and drives measurable business outcomes. The lead will collaborate with various teams including product marketing, PR, brand, sales, regional marketing, events, customer marketing, and external agencies to transform complex ideas into impactful global content programs. Responsibilities include owning content from ideation to publication and measurement across various formats such as gated assets, research reports, one-pagers, landing pages, webinars, interactive experiences, articles, executive bylines, customer stories, video, and audio. A key aspect of this role involves modernizing content production through AI-assisted editorial systems, including experience with vibe coding workflows in tools like Claude Code or Claude CoWork, to enhance speed, consistency, and scalability. Experience with AirOps is also considered a strong plus.

Requirements

• 8+ years of experience in content marketing, editorial, thought leadership, brand journalism, or demand generation content in B2B, SaaS, or related environments.
• Proven experience owning content strategy and execution across both brand-building and pipeline-driving programs.
• Strong editorial instincts with the ability to shape a clear point of view, maintain a high bar for quality, and tell compelling stories across formats.
• Experience developing global content with an understanding of how to adapt messaging for different segments, regions, and stages of the funnel.
• Strong operational ability to manage end-to-end workflows across stakeholders, deadlines, agencies, and channels.
• Experience working closely with senior leaders, cross-functional partners, and external contributors.
• Strong analytical skills and comfort using performance insights to refine content strategy.
• Demonstrated experience with AI editorial production systems and workflow design.
• Hands-on familiarity with vibe coding approaches to content operations and editorial automation.
• Familiarity with CMS platforms, Google Docs, analytics tools, and modern content operations workflows.
• Comfort experimenting with new tools and turning successful experiments into repeatable team processes.

Nice To Haves

• Experience using Claude Code or Claude CoWork to build or improve content production workflows is strongly preferred.
• Experience with AirOps is a plus.

Responsibilities

• Own global campaign and thought leadership content strategy, developing and executing a cohesive strategy that reinforces Klaviyo’s market narrative and supports go-to-market goals.
• Identify key themes, formats, and storylines to drive engagement, leads, pipeline influence, and brand credibility.
• Translate complex product, market, and customer insights into clear, differentiated content for multiple audiences.
• Lead content creation across the funnel, developing high-impact assets like ebooks, white papers, research reports, webinars, landing pages, executive thought leadership, customer stories, video, and audio.
• Create content supporting the full buyer journey, from awareness to conversion, and repurpose existing content into multi-format programs.
• Ensure all assets meet Klaviyo’s editorial standards for quality, accuracy, tone, and narrative consistency.
• Design, test, and improve AI-assisted editorial workflows to increase content production efficiency.
• Bring hands-on experience with vibe coding editorial systems (e.g., Claude Code, Claude CoWork) to streamline content production workflows.
• Partner with internal stakeholders and agencies to create scalable systems, templates, prompts, and playbooks for global content production.
• Help establish best practices for AI usage in editorial production.
• Identify opportunities to use tools like AirOps and other workflow platforms to improve efficiency and leverage.
• Collaborate with PR to align thought leadership with media strategy and executive visibility.
• Partner with product marketing, sales, events, and segment leads to support integrated campaigns and launches.
• Work with brand, creative, and localization teams to ensure global content relevance.
• Partner with customer and partner teams to develop compelling stories from customer proof points.
• Manage agencies, freelancers, and contractors to ensure timely delivery of high-quality content.
• Provide clear editorial direction, feedback, and quality control.
• Build scalable systems for consistent content execution across regions.
• Establish clear goals and reporting frameworks for content performance.
• Track performance across lead generation, pipeline influence, engagement, brand impact, and earned attention.
• Use data, audience insights, and competitive research to refine content strategy.

Benefits

• Generous benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed