Content Marketing Lead (Founding) - AUS/US/CAN/NZ

Traild Software • Washington, NV

21h • Remote

About The Position

Traild is a high-growth SaaS company transforming how finance teams manage
Accounts Payable; automating and protecting the entire process from invoice
capture through approval, and payment.

Every year, billions of dollars are lost to payment errors and fraud. Traild
exists to solve this, without slowing businesses down.

With rapid customer growth, global expansion across APAC, North America and
EMEA, and continued investment in product innovation, we are at a defining stage
of our journey.

This is an opportunity to help shape the next category leader in finance
automation and security - solving real financial risk at scale and building
technology that protects meaningful volumes of global transactions.

If you’re excited by high growth, real ownership, and building something that
matters, Traild is the place to do the most impactful work of your career.

This is not a “manage the content calendar” role.

You’ll build and own Traild’s global content engine from scratch—defining how we
show up in market, generate demand, educate buyers, and support revenue.

You’ll operate at the intersection of strategy and execution, creativity and
pipeline, & human insight and AI scale.

You will build and lead a cutting-edge content function globally.

Requirements

• You are a builder — you’ve created something from scratch (content, brand, side project, business) and want to do it again at a bigger scale
• You’re a strong writer and storyteller with high standards for quality
• You’re AI-curious or AI-native — excited about using AI to scale output, but you understand that quality starts with human insight
• You think in pipeline and impact, not just content output
• You’re hands-on and fast — you write, ship, test, and iterate constantly
• You’re comfortable with ambiguity and ownership
• You have strong opinions, are creative, and willing to challenge conventional SaaS marketing
• You’re likely in a role today where you feel under-leveraged and want to step up and own something meaningful
• Strong collaborator with an attitude embracing growth, hands-on execution, adaptability, and the scale-up spirit.

Nice To Haves

• Experience in SaaS / fintech is helpful, but not essential. Drive, curiosity, and ownership matter more.

Responsibilities

• Define and execute a content strategy that drives pipeline (including define content pillars, audience segmentation, and distribution strategies)
• Identify high-leverage bets across SEO, AI search (AEO), social, and campaigns
• Create a system where great ideas → scalable distribution → measurable impact
• Write and produce high-quality, high-conviction content (POVs, product narratives, customer stories, sales enablement)
• Turn complex financial workflows into clear, compelling, differentiated stories
• Set the quality bar for content and what “great” looks like at Traild (and create systems to enforce brand voice and editorial standards)
• Build an AI-powered content engine where: you create the exceptional content, AI scales it across channels, formats, and markets
• Experiment aggressively with AI tools and workflows while maintaining quality and brand voice
• Own content’s contribution to MQLs, pipeline, and deal acceleration
• Develop campaigns that convert and support GTM efforts
• Partner with product, sales, and customer teams to create content that wins deals
• Define Traild’s voice in the market
• Create content that stands out in a sea of generic SaaS/ERP messaging
• Develop bold, opinionated, insight-driven narratives and campaigns
• Push creative boundaries
• Build processes, systems, and tooling to scale output
• Leverage freelancers, agencies, cutting edge tools and build out a team

Benefits

• Flexibility: we offer a range of remote, hybrid and flexible working options.
• Global team: we are growing across APAC, NA and EMEA and have team all across the world.
• We are growing at an exponential rate, this is an opportunity to get involved with a true rocketship with all the excitement and opportunities that comes with it
• Our team genuinely loves working at Traild: we scored an 82 on our recent 2025 eNPS survey.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees