Content Marketing Associate

Becton Dickinson Medical Devices • Warwick, RI

1d • Onsite

About The Position

This role brings content strategy to life across digital and omnichannel campaigns that support both branded and unbranded initiatives, with a strong focus on HerniaInfo.com, BD’s direct‑to‑patient marketing, and the BD hernia portfolio. Sitting within the Surgery Business Unit on the AR&R Digital Marketing team, this position offers hands‑on involvement in content creation, website optimization, social media support, and cross‑functional execution. It’s an exciting opportunity to gain exposure to patient education, SEO, regulated healthcare marketing, and MLR‑driven workflows, while contributing across the full content development lifecycle in a highly collaborative environment.

Requirements

• Bachelor’s degree in Marketing, Journalism, Communications, Public Relations, or related field.
• At least 2 years of experience in content marketing, digital marketing, or related roles.
• Strong writing, editing, and storytelling skills with exceptional attention to detail.
• Curiosity and a learner mindset, motivated to stay at the forefront of content marketing and agency best practices (content formats, channel/platform changes, measurement, and AI-enabled workflows).
• Familiarity with marketing technology tools; ability to build practical, hands-on proficiency to support day-to-day content marketing execution.
• Basic understanding of digital content, SEO, and social media best practices; ability to apply guidance to improve discoverability and performance.
• Highly organized with strong project management fundamentals; able to manage multiple tasks, meet deadlines, and work collaboratively in a matrixed environment.
• Comfortable navigating ambiguity, shifting priorities, and evolving business needs while maintaining quality and compliance.
• Candidate must be able to support Central and/or Eastern Time zone work hours

Nice To Haves

• Master’s Degree
• Experience in MedTech, healthcare, pharma, biotech, or other regulated industries

Responsibilities

• Draft, edit, and proofread content for websites, social media, email, and campaign assets under the direction of the Sr. Manager, Content Marketing.
• Translate clinical and product information into clear, patient-friendly and action-oriented content aligned to BD brand and compliance standards.
• Support development of creative briefs, content outlines, and assets—including reviewing and maintaining Figma templates and partnering with designers to ensure consistent, on brand execution.
• Help implement SEO and AI-era content best practices (e.g., keyword updates, on page optimization, schema/content tagging, internal linking) and utilize tools such as Semrush to identify opportunities.
• Stay current on evolving content marketing trends and agency best practices (e.g., channel/platform updates, content formats, measurement approaches) and proactively recommend improvements to workflows and output.
• Manage the social content calendar, create and schedule posts, and monitor comments, questions, and community interactions for HerniaInfo social channels in alignment with governance guidelines.
• Partner with analytics to gather performance data, surface insights, and support reporting to grow social reach and engagement.
• Maintain and update content within CMS platforms (e.g., AEM) following established governance, accessibility, and editorial standards.
• Support ongoing updates to HerniaInfo.com and branded DTP sites, including page builds, content refreshes, metadata updates, QA, and post‑launch monitoring.
• Build working knowledge and day-to-day operational proficiency in BD’s MarTech stack: Marketo, ClickUp, Optimizely, Knack, AME, and Figma, to help run and scale content marketing execution.
• Support execution of integrated campaigns by coordinating timelines, deliverables, and content needs across teams, managing project management tools to ensure timelines are met.
• Collaborate with product marketing, digital, UX, MLR, PR, legal/regulatory, and agency partners to keep content moving through drafting, review, approvals, and launch.
• Assist in preparing content for MLR (medical, legal, and regulatory) submission and governing approval workflows; track status, versioning, and required documentation.
• Maintain organized content libraries, version control, and documentation, ensuring all content adheres to brand, editorial, accessibility, and compliance standards.
• Assist in managing editorial calendars, content roadmaps, and prioritization frameworks; remain nimble as priorities shift and new business needs emerge.
• Demonstrate ownership of learning the BD way of marketing, including regulated healthcare requirements, internal processes, and stakeholder expectations, and apply learnings to continuously improve execution quality and speed.

Benefits

• Annual Bonus Potential
• Discretionary LTI Bonus Potential
• reimbursement of vehicle use/mileage
• Potential reimbursement of phone use
• Medical coverage
• Health Savings Accounts
• Flexible Spending Accounts
• Dental coverage
• Vision coverage
• Hospital Care Insurance
• Critical Illness Insurance
• Accidental Injury Insurance
• Life and AD&D insurance
• Short-term disability coverage
• Long-term disability insurance
• Long-term care with life insurance
• Anxiety management program
• Wellness incentives
• Sleep improvement program
• Diabetes management program
• Virtual physical therapy
• Emotional/mental health support programs
• Weight management programs
• Gastrointestinal health program
• Substance use management program
• Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
• BD 401(k) Plan
• BD Deferred Compensation and Restoration Plan
• 529 College Savings Plan
• Financial counseling
• Baxter Credit Union (BCU)
• Daily Pay
• College financial aid and application guidance
• Paid time off (PTO), including all required State leaves
• Educational assistance/tuition reimbursement
• MetLife Legal Plan
• Group auto and home insurance
• Pet insurance
• Commuter benefits
• Discounts on products and services
• Academic Achievement Scholarship
• Service Recognition Awards
• Employer matching donation
• Workplace accommodations
• Adoption assistance
• Backup day care and eldercare
• Support for neurodivergent adults, children, and caregivers
• Caregiving assistance for elderly and special needs individuals
• Employee Assistance Program (EAP)
• Paid Parental Leave
• Support for fertility, birthing, postpartum, and age-related hormonal changes
• Bereavement leaves
• Military leave
• Personal leave
• Family and Medical Leave (FML)
• Jury and Witness Duty Leave

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level