Content Marketing and Communications Specialist, Enrollment Management

Kent State • Kent, OH

7d • $52,232 - $53,790 • Onsite

About The Position

Create compelling multi-channel marketing and communication content that engages and builds relationships with a variety of target audiences to support the university's enrollment goals. Reports to Director, Marketing and Communications, Enrollment Management.

Requirements

• Bachelor’s degree in marketing, communications, journalism, public relations, English or a related field.
• At least two years full-time professional work experience in marketing, communications, admissions/enrollment management or writing.
• Grammar, punctuation and spelling, including AP Style
• Email marketing platforms, i.e., Slate
• Customer Relationship Management (CRM) systems, i.e., Slate
• Web content systems, i.e., Drupal
• Creating compelling, short-form content for a diverse range of audiences through digital, print and/or multi-media platforms
• Project management
• Using CRM data to target, personalize and analyze communications
• Written, verbal and interpersonal communication
• Manage multiple projects on tight deadlines and changing priorities
• Work effectively in a collaborative environment
• Travel frequently on-campus and occasionally off-campus

Nice To Haves

• Experience in admissions/enrollment management
• Experience with a CRM (i.e., Slate)

Responsibilities

• Research, write and edit engaging content for communications channels, including but not limited to, email, SMS, web, social media, print and video.
• Work closely with the Director, Marketing and Communications, Enrollment Management to develop a robust editorial calendar for crossplatform content and share important stories and information with prospective students, current students and their parents that encourages enrollment at Kent State University.
• Strategize and adapt content for segmented audiences. Use the Customer Relationship Management (CRM), i.e., Slate, to target segmented audiences and hyper-personalize content through ad-hoc and automated CRM campaigns (i.e., email, SMS, etc.).
• Work closely with key stakeholders within the university's colleges, divisions and departments to develop communications that strategically target students and parents with specific interests.
• Coordinate with internal marketing and communications team to strategize and share content for the right channels, including email, web, social media and print publications.
• Build reports and analyze data to determine effectiveness. Share findings with key stakeholders.
• Update and enhance digital content including email campaigns, stories, photos, videos and other digital assets. Edit and proofread marketing communications.
• Manage and organize a library of all communication assets for the Division of Enrollment Management.
• Monitor peer and competitor marketing for communication trends, design concepts and creative approaches.
• Collaborate with key stakeholders within University Communications and Marketing (UCM) to share content.
• Interview and/or engage with students, alumni and parents to write related content for use across multiple platforms.
• Perform related duties as assigned

Benefits

• Equal opportunity employer status

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level