Content Marketer (f/m/x) - AI-First

doinstruct

6d

About The Position

doinstruct builds software that helps organizations train and enable their frontline teams, the people in factories, logistics, and service environments who are hardest to reach with conventional L&D. Our customers are manufacturers, industrial operators, and traditional enterprises. As a key part of our marketing team, you’ll get to flex your strategic, research, and creative skills writing and creating content with two specific goals: Educate our audience (Thought leadership) and convert them (Acquisition). You own both end-to-end. You will create high-value content in the form of blog articles, case studies, landing page copy and white papers, collaborating closely with internal subject matter experts. For shoots and videos, you’ll use your storytelling super powers to develop concepts, and manage external production partners. AI is an expected part of your workflow. You leverage the speed and efficiency technology affords with the taste only humans possess to create credible content worth reading. If you have a journalistic curiosity, understand B2B audiences, and know how to build a content engine from the ground up — let’s talk!

Requirements

• Native-level German and working English proficiency.
• Portfolio or examples of professionally produced content.
• Journalistic mindset — able to interview subject matter experts to extract insights, hooks, and stories.
• Fluent in German, comfortable writing and speaking it professionally.
• Comfortable collaborating, presenting, and working at a professional proficiency in English.
• Experience restructuring workflow around AI (e.g., tracking AI visibility, producing multilingual content with AI tools, researching with AI tools).
• Motivated and want to work with us.

Nice To Haves

• Experience with or knowledge of frontline, industrial, or blue-collar audiences and understanding operator priorities.

Responsibilities

• Translate frontline realities, industry insights, trends, analysis and product communication into content that resonates with buyers who don't live in generic SaaS marketing.
• Plan and produce content across formats (website, blog, video, social) that performs in both traditional search and AI answer engines like ChatGPT, Perplexity, and Google AI Overviews, and adjust based on what you’ve measured.
• Use AI tools as your default production layer: drafting, repurposing, ideation, research, so you can ship more, faster, without sacrificing quality.
• Produce German-first content (that’s also translated in English), and work closely with the wider GTM team on broader copy requirements like campaigns and sales decks.
• Brand tone of voice, ensuring consistency and differentiation

Benefits

• Support every step of your personal and professional development.
• Positive working atmosphere.
• Maximum transparency.
• Communication at eye level.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed