Content Management Specialist

Meijer • Grand Rapids, MI

3d

About The Position

This position is responsible for channel execution & strategy, content planning, and asset allocation for key initiatives across owned media, in partnership with Brand Experience, Category and other Business teams. This function bears responsibility for message and asset allocation based on customer relevance, business value, and cross-channel integration, with a focus on driving connectivity between strategy and in-channel execution. This individual assists in directing the efforts of the Brand Marketing, Promo Planning, and Business Ops teams to drive synergy at both strategic and tactical levels, and partners with cross-functional teams across the organization.

Requirements

• Bachelor’s degree in Communications , Marketing, and/or Advertising preferred.
• 3–5 years of retail marketing or content development experience is required.
• Interactive content development, retail marketing, and basic understanding of Microsoft Office Suite.
• Good project management skills.
• Ability to educate others, multi-task, and work collaboratively.
• The ability to lead through ambiguity and influence cross-functional teams is critical.
• Strong attention to detail with the instinct to slow down, verify, and ask clarifying questions when something looks off — even when inputs come from trusted partners.
• Comfortable working at pace through a high volume of work in a rapidly evolving owned media environment.

Responsibilities

• Understand and evaluate campaign goals and objectives from a content and channel perspective across owned media.
• Review and filter marketing initiatives and messages to assign and allocate assets based on message prioritization, customer relevance, business value, and integrated marketing planning.
• Own the strategy and execution of assigned owned media channels, including building send logic, audience targeting, and message sequencing.
• Develop, manage, and evolve a testing roadmap; share learnings with the broader team on what’s working and what isn’t.
• Demonstrate a high level of understanding of strategy, media, creative, design/development/production process, and industry/usage best practices.
• Educate the organization (i.e., process definition, develops channel and content standards, drives compliance, etc.).
• Develop and continually seek improvements in customer experience, effectiveness, and efficiency, and to reduce costs and/or positively impact sales and margins.
• Lead and facilitate the content planning process to ensure solid integrated marketing from strategy to execution.
• Collaborate closely with Brand Experience, Category , Media, and Business Ops teams to build and execute marketing plans.
• Choreograph content and channel placement with requestors in planning and execution.
• Identify content collisions/conflicts and investigate and resolve by recommending and implementing solutions.
• Collaborate closely with Project Management and Centers of Excellence to establish workflow for requesting, creating, editing, publishing, and retiring content in a timely fashion.
• Proactively look for ways to improve and choreograph content flow through cross-functional departments.
• Set and manage expectations for cross-functional teams (internal, external, agency partners, vendors).
• Monitor and maintain content inventories, matrices, and channel calendars.
• Review and approve/reject work requests, audience lists, and send logic before execution — applying a quality-control lens and raising questions when inputs don’t look right.
• Proof and approve content.
• Manage conflicts.

Benefits

• Weekly pay
• Scheduling flexibility
• Paid parental leave
• Paid education assistance
• Team member discount
• Development programs for advancement and career growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level