Content Lead, Customer Advocacy

Jobgether

1d • Remote

About The Position

In this role, you will shape and scale a world-class customer advocacy engine that blends storytelling, systems design, and community building. You will redefine how customer stories are told across formats and channels, elevating them into a strategic driver of brand, trust, and pipeline. Operating in a fully remote, collaborative marketing environment, you will work closely with customer-facing, product, and revenue teams. The role combines high creative ownership with strong operational rigor, offering the opportunity to build foundational programs from the ground up. Your work will spotlight real customer impact while strengthening relationships across a vibrant professional community. This is an ideal role for someone energized by narrative craft, experimentation, and ethical advocacy.

Requirements

• Strong experience in content strategy, customer storytelling, advocacy, or community-focused marketing within B2B or SaaS environments.
• Exceptional editorial judgment with the ability to uncover compelling narratives within complex customer stories.
• Proven ability to build programs, systems, and processes from scratch, balancing creativity with operational discipline.
• Comfort interviewing customers, synthesizing nuanced feedback, and managing sensitive relationships with care and ethics.
• Experience experimenting with new media formats and understanding how professional cultures evolve online.
• Strong cross-functional collaboration skills and the ability to operate with high autonomy in fast-moving environments.
• Analytical mindset for tracking impact, sentiment, and advocacy signals beyond purely volume-based KPIs.

Responsibilities

• Reimagine and lead the end-to-end customer storytelling strategy across written, video, and emerging creative formats.
• Elevate customer case studies by combining operational depth, narrative quality, and clear distribution strategies across owned, earned, sales, and community channels.
• Build and operate a scalable, ethical customer advocacy and reference program in close partnership with Customer Success.
• Design systems to capture, organize, and amplify organic customer sentiment from social platforms, communities, and direct feedback.
• Develop inventive, culturally resonant content formats that educate, entertain, and strengthen community pride.
• Enable internal teams to contribute confidently to user-generated content and public-facing conversations.
• Collaborate cross-functionally to ensure customer insights inform marketing, product, sales, and brand initiatives.

Benefits

• Competitive compensation package with equity participation.
• Fully remote work environment with flexibility across North America.
• Unlimited paid time off, with a strong culture encouraging regular time away.
• Generous family leave policies and employee wellness support.
• Equipment, software, and home office budget to support productivity.
• Monthly learning and education budget, with additional support for conferences and professional development.
• Comprehensive healthcare coverage, depending on location.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees