Customer Advocacy Manager

Outreach

5d • $70,000 - $110,000 • Hybrid

About The Position

At Outreach, our customers are our best advocates and most important asset. Do you love getting to know customers, what matters to them, and creating impactful programs that amplify their voice? We're looking for a dynamic Customer Advocacy Manager to join our corporate marketing team and drive advocacy throughout our customer base.
This is a high-impact, highly cross-functional role where you'll blend creative storytelling, relationship building, and strategic program design to drive measurable business outcomes. In this role, you will be responsible for day-to-day management of our customer advocacy and reference program. Partnering with sales, marketing, customer success, and product teams, you will identify, curate, and amplify impactful customer experiences that elevate both our customers and our brand.

Location: We’re open to remote within the US or hybrid at one of our office locations (Seattle, Atlanta).

Requirements

• 5+ years of experience in customer marketing, advocacy, or references within a B2B technology environment
• Proven experience supporting sales reference and customer advocacy programs
• Exceptional written, verbal, high attention to detail and strong presentation skills
• Build strong relationships with internal and external stakeholders to align advocacy programs with business priorities and drive measurable impact
• Solid understanding of B2B marketing fundamentals and how customer stories drive trust and pipeline
• Customer-first mindset with the ability to understand customer goals, pain points, and sentiment
• Background in B2B customer marketing, advocacy, or reference programs

Nice To Haves

• Tech savvy with experience utilizing AI and sales reference management tools to streamline, automate, and optimize customer advocacy processes for increased efficiency and impact.

Responsibilities

• Own daily advocacy operations including intake, prioritization, approvals, scheduling, fulfillment, tracking, and reporting
• Maintain accurate customer profiles, permissions, and engagement history within the reference management system
• Produce and manage customer stories and reference assets including case studies, blogs, videos, testimonials, podcasts, webinars, and speaking engagements
• Work directly with customers to capture and translate success stories into compelling marketing assets
• Maintain a centralized, searchable repository of advocacy and reference assets for Sales, Marketing, and Customer Success
• Match Sales and Customer Success teams with relevant customer advocates for RFPs, references, and deal support
• Support measurement of advocacy impact on sales acceleration, engagement, and brand awareness
• Proactively identify and solve challenges in advocate recruitment, program participation, and content development to maximize advocacy outcomes

Benefits

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed