Content Factory Director – North America, LATAM and Wellness

GSK • Warren, NJ

12h

About The Position

The Content Factory Director – North America, LATAM and Wellness is a leadership role that is responsible for overseeing the operational management and delivery of first-class marketing content created through our internal production model. All content will be designed to drive brand engagement, educate consumers, and support commercial objectives while remaining compliant with global requirements. Working with Content Factory Leads from other global regions, the role will oversee the end-to-end production process using an industrialised approach to content generation. The role sits within Marketing Excellence’s Content Factory team and reports into the VP Global Content Factory. The role has no direct reports, but will sit as part of the Content team and work with a range of key stakeholders including brand teams, media, capabilities, procurement, CBIA, finance, legal, and data and tech. They will also be responsible for leading the relationships with our agency partners which for North America, LATAM and wellness is over 30 people.

Requirements

• Significant experience working in a content production function for a medium-to-large global organisation including production shoots and developing digital content
• Experience in leading change at a market level to transform ways of working as it relates to content creation
• Significant experience in the operational management of end-to-end content production workflows, from creative brief to multi-channel asset delivery with a proven ability to manage production timelines and budgets to ensure successful project execution
• Diverse experience across North America and LATAM and different product categories, including experience working in the consumer health industry or with other regulated products
• Experience translating complex business needs and product information into actionable content strategies
• Proven understanding and application of technology (e.g., DAM systems), AI and automation to improve content delivery speed, quality and cost
• Significant experience managing relationships with external creative partners or agencies to optimise performance and efficiency

Responsibilities

• Lead the North America and LATAM content hubs, overseeing all asset production including E2E workflows, production planning, content quality and governance, agency resourcing and issues management
• Responsible for delivery of content at speed and within agreed cost, quality and risk parameters
• Oversee the North America studio, enabling a new livestreaming capability to bring content to the consumer at speed
• Work with other regional Content Factory leads to develop and apply an industrialised approach to content generation including building and leveraging modular assets or templates, supporting approval automation, and tagging assets in a central DAM
• Spearhead new innovations in content production and delivery for North America, LATAM and Wellness including but not limited to AI content generation, Influencer marketing, social and ecommerce
• Advise the Global Content Factory team on regional marketer needs and regulatory requirements and provide Global guidance on content production best practices to marketers in your region
• Manage key relationships with external creative partners in the region to enable content production, ensuring performance and efficiency are optimised
• Deliver to production KPIs including overseeing agency PBR, and savings/growth targets

Benefits

• Competitive pay
• Comprehensive benefits program
• Generous 401(k) plan
• Tuition reimbursement
• Time off programs
• 6 months paid parental leave
• Healthcare programs where the company pays for the majority of your medical coverage for you and your family
• Opportunity to receive a discretionary bonus based on the achievement of key business performance
• Other incentive/recognition programs

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed